Businesses often grow due to a high demand of product and one of the first places consumers will look for a product is on the web. Providing a positive user experience through an interactive, user-friendly webpage highly increases the chance of a consumer making a purchase.

Beyond just looking nice, a website must have the capability of identifying a user’s needs and desires, while ultimately driving the user’s experience and guide them through the conversion funnel. On top of that, businesses must also provide an equally positive experience for mobile devices. According to Smart Insights, some influential digital tools for business growth through optimized websites include:

• Dynamic content recommendation and personalization tools such as Barilliance or Idio that connect users with the data most relevant to them