Barilliance eCommerce Personalization Blog

To show or not to show product recommendations on the shopping cart is always a question. While some retailers are concerned about interrupting the purchase flow others have been successfully increasing average order value using effective cross selling. If you do use product recommendations for cross-selling on your shopping cart, you want to make it as easy as possible for shoppers to add products without leaving the shopping cart page. Here are a few tips how to do it:

• Basic Product information – it’s important to show the basic product information including image, name , price, and available promotions. By not providing this very basic information you are probably driving shoppers to the product details page and you don’t want that.
• Additional product information – ideally shoppers would be able to open a popup which will provide more information on the product while staying the shopping cart page
• Add to Cart button – allow shoppers to add the product from the product recommendations section
• Availability - Do not recommend out-of-stocks products
  

  Product Recommendations Example