Barilliance eCommerce Personalization Blog

What should be the text of product recommendations titles? should it be a generic “You might also like” or should you provide Amazon style titles such as “Inspired by your shopping cart” or “People who viewed this product also viewed?”

The benefits of the Amazon approach are mainly:

• Trustworthiness as recommendations are not provided by the merchant. They are based on the “wisdom of the crowd”
• Transparency, shoppers are informed why products are being recommended to them

Those who prefer the “You may also like” approach think the Amazon approach might raise privacy concerns. We don’t think so and recommend our customers to go with transparent titles that clearly explain customers why a set of products are being recommended to them.