Do you think about your customer’s Inbox?
In April, I abandoned the cart at eBags using one of my “spam” accounts. I recently logged into this account and found out that since that day, eBags has been emailing me every 2-3 days (samples below).
I’ve never opened any of the emails but they keep sending them. If you look at the subject lines they are very similar: discounts and limited time offers.
As an email marketing manager , it’s hard to imagine the individual Inbox of a customer when you’re sending millions of emails on a weekly basis but clearly if you look at the emails below you can see that their email program can be improved. Few obvious steps to improve it include :
1. Reduce the frequency of emails for non engaged customers
2. Try to communicate a different value proposition in the subject line
3. Use personalization to email relevant offers for me