Archive for the ‘Cart abandonment’ Category
“Saved shopping cart” banner increases conversion rates by 70%
Many prospects will visit your website at least twice before making a purchase. Some might have added products to the shopping cart. If they started the checkout process, you can send them automated cart reminders. But only a fraction of those shoppers who add products to the cart, will move down the funnel to the checkout pages. So most cart abandoners will leave the site without entering their email address.
It turns out that there is another effective technique to reduce cart abandonment rate. When cart abandoners come back to your website after a few hours or days , you can help them complete the order by showing them a “Welcome back, we saved the cart for you” type message. Here is a nice example from hello direct:
One of our customers who setup a similar campaign witnessed 70% increase in conversion rates when measured compared a control group which did not see the “welcome back” message. It’s not surprising. Usually finding the link to the shopping cart is hard, in some cases even very hard…
Thinking about what customers are trying to do next and segmenting them based on their most recent intent can help you win them as this example demonstrates.
As we get closer to the holidays season, marketers who can come up, launch and test these type of campaigns quickly and without IT support, are more likely to win new customers.
Cart abandonment emails, the feedback opportunity
Most merchants think about cart abandonment emails as an opportunity to recover lost sales and that is indeed the ultimate goal. But following up with this segment of visitors presents another opportunity: getting their feedback.
Shoppers who started the checkout process but and have not completed the order is one of the most lucrative segments for feedback solicitation. From this segment, you can understand if your checkout process is too long, or if you charge too much for delivery or if first time visitors don’t feel confident buying from you.
One of our customers used this verbiage in his cart abandonment emails: “We’ve noticed that you recently tried to purchase some items from our website but for some reasons you haven’t finished the purchase. If we’ve done anything wrong please let us know by replying to this email or by calling us on …”
Guess how customers responded? many of them replied saying that the customer did not do anything wrong and provided additional information about their situation. From these emails our customer started conversations with these prospects that either led to sales or provided important feedback.
So when you craft your remarketing emails, think about them also as an opportunity to start a conversation with your prospects/customers and use the right tone to spark such conversations.
shopping cart abandonment service released
Last week we released the latest member of our e-commerce personalization products suite: a shopping cart recovery tool that sends automated emails to shoppers who left the checkout process without making a purchase.
Of course we maintained our zero integration philosophy which means that online retailers can implement the service in a few minutes. Our code snippet reads the content of the shopping cart without special tags!
Currently we provide an end-to-end solution and our system sends out the emails but in the future we will add “connectors” to popular email marketing platforms.
If you are using our product recommendations or segmentation products, there are exciting synergies between the 3 products. For example if you offer a promotion in the email, you can upload a matching banner on the shopping cart page that will be served on for those customers who clicked on the link embedded in the cart abandonment email.
Drop us a line if you want to give it a try.