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Archive for the ‘eCommerce’ Category

Amazon Air- the 30 minutes delivery by drones

Monday, December 2, 2013 @ 12:12 PM
Author: Nir Ben-Dor

We at Barilliance, love cool eCommerce innovation.

Jeff Bezos recently showed Amazon’s disruptive delivery concept. 30 minutes delivery by drones. Although its not expected to be available anytime soon. We thought our customers would also be intrigued.

If you come across eCommerce innovation worth sharing please contact us and let us know.



10% Off or Free Shipping?

Tuesday, July 31, 2012 @ 10:07 PM
Author: oren

Everyone loves a good promotion. When we are in the customer’s role our decisions seem very simple: if an offer saves us money then it’s a good offer and we should act upon it; but as retailers things can become a lot more complicated. We have different goals than the customer and more often than not the long term value of a customer is much more important to us than a single specific sale. While two different promotions might leave us with a different bottom lines, the conclusion over which one was the better choice isn’t always obvious.

Many of our clients opt to try and recoup visitors who abandon the shopping cart by offering them a promotion. An interesting question came up over which promotion would entice more visitors to come back and complete their orders. Would a customer prefer to get a 10% discount of the total or would Free Shipping sound like a better proposition?

So we tested. Two different cart abandonment email templates were prepared and A/B testing was used to see what works best. 50% of abandoning visitors received an email alluring them to the charms of free shipping while the other 50% were put in the tough spot of saying no to 10% off.

It’s worth noting that this particular test was run on an online shop that sells a wide variety of consumer items but nothing that would be considered a high ticket item. The average order value hovers around $60.

It didn’t take long to see that the competition wasn’t fair and a winner was quickly announced. Free shipping performed 100% better than 10% off. Since the goal of this promotion was to convert people who abandoned the shopping cart, offering free shipping ended up doubling the conversion rate of the campaign.

Considering the items sold, average order value and the segment of visitors this promotion targeted; automatically going for the higher converting promotion was not a clear-cut choice. In some cases the discount was too steep to turn a profit or make the promotion worthwhile for the business. This time our cart abandonment segmenting features really came in handy so after calculating the right cutoff point the cart abandonment campaign was adjusted to offer the free shipping promotion only to customers whose cart total was above the cutoff point. The rest had to settle for a 10% discount. I think both groups ended up quite happy. That’s the important thing, no?

A/B Testing cart abandonment emails.


Checkout using Facebook login on

Sunday, July 24, 2011 @ 05:07 PM
Author: Ido Ariel

There is an opportunity for online retailers to leverage Facebook login (formerly known as Facebook Connect) to streamline the checkout process. I wanted to share what did and while not perfect, it’s a good start.

The first checkout screen presents the traditional options but adds the option to use Facebook/Twitter.


When clicking on the Facebook login button , the user is prompted to grant Skechers permission to access his/her account

fb permissionsNext, the user is taken to the account page which I found a bit confusing. I would expect to arrive directly to the next page where I can fill additional data and submit my order.


So I had to click “checkout now”, and then we see the value of Facebook login. Skechers fills some of the information for me (First and Last name) and it also has my email address (from my Facebook account). For some reason , the country was not automatically selected for me.


Next steps are the typical additional checkout pages you would expect to see. What do you think? Do consumers prefer to checkout using their social network profiles on


eCommerce Innovation

Sunday, June 26, 2011 @ 08:06 AM
Author: Nir Ben-Dor

By thinking out of  the box and adapting to the local market,  Tesco was able to dramatically increase its share in South Korea.


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