Archive for the ‘product announcements’ Category
We wanted to update you regarding new features we’ve recently added :
Send to Mobile using QR codes
This is our first experiment in the mobile space. The idea is to allow your customers to easily switch from their PC to their mobile using the barcode application on their phones. While on your website, customers can click on “Send to Mobile” tab, scan the code and continue browsing from their mobile devices.
Shopping cart abandonment
- User defined suppression value – you can limit the number of emails that will be sent to customers in a given period of time.
- More segmentation options – you can send different emails to different customer segments based on the content of their shopping cart. For example, you can exclude customers who abandoned products from a specific brand from getting an email with a coupon
- A/B testing – you can now test 2 versions of an email and see which works better for you
- You can target customers using iPads, iPhones and Android devices as well as target customers by screen size
- Quick access to reports
As always feedback is welcome!
We’ve been supporting email recommendations for a while now but it required our customers to use our apis which also meant – an “IT project”. We noticed that this approach creates a barrier for adoption of the technology and we thought that there must be a better way to add product recommendations to emails without pushing the integration burden to our customers.
We are excited to announce that in the spirit of our “zero integration” philosophy we came up with an innovative way that allows our customers to add personalized product recommendations to emails without any coding. And even better, our new product works with any email marketing platform that supports custom fields.
As a marketer all you need to do is login to your Barilliance account and create an email recommendations widget and then:
1. Select your email provider
2. Customize the widget if you want to
3. Copy and paste the HTML into your email marketing template
4. That’s it!
After you hit “Send” in your email marketing software , your emails will contain personalized product recommendations based on customers’ recent activity on your website.
Last week we released the latest member of our e-commerce personalization products suite: a shopping cart recovery tool that sends automated emails to shoppers who left the checkout process without making a purchase.
Of course we maintained our zero integration philosophy which means that online retailers can implement the service in a few minutes. Our code snippet reads the content of the shopping cart without special tags!
Currently we provide an end-to-end solution and our system sends out the emails but in the future we will add “connectors” to popular email marketing platforms.
If you are using our product recommendations or segmentation products, there are exciting synergies between the 3 products. For example if you offer a promotion in the email, you can upload a matching banner on the shopping cart page that will be served on for those customers who clicked on the link embedded in the cart abandonment email.
Drop us a line if you want to give it a try.
We’ve been working hard on moving our infrastructure completely over to Amazon Web Services and we’re happy to announce that the transition is now completed.
Using Amazon Elastic Cloud computing allows us to scale our infrastructure on demand in real time, in response to traffic spikes our customers experience and also scale it down when needed. And the cool thing is that everything is done automatically.
We have recently added a new member to our eCommerce Personalization suite: meet our post click segmentation and targeting tool.
The tool allows marketers to define highly targeted customer segments and present visitors with relevant personalized messages and product offers throughout their shopping experience. If shoppers arrive from your Google Campaign why not welcome them with the same message/offer you had on your Ad copy?
No coding , no IT , 5 minute implementation
Like our other services, the new segmentation tool is built on top of our Zero Integration technology and is utilizing a Software-as-a-Service (SaaS) delivery model, and thus can be implemented in a few minutes. No coding, no back end integration we do it all.
Add content anywhere
You can add personalized content on virtually any page of your your website and tie it directly to search terms, referring urls, or referring marketing campaigns that brought the customer to your website. You can decide on which pages the content will be visible and do it yourself in a few minutes without IT involvement.
We understand your catalog really well
Our technology automatically extracts deep catalog information from the site HTML pages so you can go beyond banners and target visitors with individualized product offers.
Social media integration
We introduced some innovative features which allow marketers to develop intimate relationships with customers and target them based on profile information from Facebook. These features are enabled if we you using one of our social shopping application.
We kept it simple
One of our design principles was to keep it simple. We’ve developed a clean, simple yet powerful tool that can be used without training by any marketer.
Feel free to drop me a line at ido at barilliance.com if you want to test drive the tool