We are excited to announce that in the spirit of our “zero integration” philosophy we came up with an innovative way that allows our customers to add personalized product recommendations to emails without any coding. And even better, our new product works with any email marketing platform that supports custom fields.

As a marketer all you need to do is login to your Barilliance account and create an email recommendations widget and then:

1. Select your email provider

2. Customize the widget if you want to

3. Copy and paste the HTML into your email marketing template

4. That’s it!

After you hit “Send” in your email marketing software , your emails will contain personalized product recommendations based on customers’ recent activity on your website.

Of course we maintained our zero integration philosophy which means that online retailers can implement the service in a few minutes.  Our code snippet reads the content of the shopping cart without special tags!

Currently we provide an end-to-end solution and our system sends out the emails but in the future we will add “connectors” to popular email marketing platforms.

If you are using our product recommendations or segmentation products, there are exciting synergies between the 3 products.  For example if you offer a promotion in the email, you can upload a matching banner on the shopping cart page that will be served on for those customers who clicked on the link embedded in the cart abandonment email.

Drop us a line if you want to give it a try.

Using Amazon Elastic Cloud computing allows us to scale our infrastructure on demand in real time, in response to traffic spikes our customers experience and also scale it down when needed. And the cool thing is that everything is done automatically.

The tool allows marketers to define highly targeted customer segments and present visitors with relevant personalized messages and product offers throughout their shopping experience. If shoppers arrive from your Google Campaign why not welcome them with the same message/offer you had on your Ad copy?

No coding , no IT , 5 minute implementation
Like our other services, the new segmentation tool is built on top of our Zero Integration technology and is utilizing a Software-as-a-Service (SaaS) delivery model, and thus can be implemented in a few minutes. No coding, no back end integration we do it all.

Add content anywhere
You can add personalized content on virtually any page of your your website and tie it directly to search terms, referring urls, or referring marketing campaigns that brought the customer to your website. You can decide on which pages the content will be visible and do it yourself in a few minutes without IT involvement.

We understand your catalog really well
Our technology automatically extracts deep catalog information from the site HTML pages  so you can go beyond banners and target visitors with individualized product offers.

Social media integration

We introduced some innovative features which allow marketers to develop intimate relationships with customers and target them based on profile information from Facebook. These features are enabled if we you using one of our social shopping application.

We kept it simple
One of our design principles was to keep it simple. We’ve developed a clean, simple yet powerful tool that can be used without training by any marketer.

Feel free to drop me a line at ido at barilliance.com if you want to test drive the tool