Archive for the ‘remarketing’ Category
Most merchants think about cart abandonment emails as an opportunity to recover lost sales and that is indeed the ultimate goal. But following up with this segment of visitors presents another opportunity: getting their feedback.
Shoppers who started the checkout process but and have not completed the order is one of the most lucrative segments for feedback solicitation. From this segment, you can understand if your checkout process is too long, or if you charge too much for delivery or if first time visitors don’t feel confident buying from you.
One of our customers used this verbiage in his cart abandonment emails: “We’ve noticed that you recently tried to purchase some items from our website but for some reasons you haven’t finished the purchase. If we’ve done anything wrong please let us know by replying to this email or by calling us on …”
Guess how customers responded? many of them replied saying that the customer did not do anything wrong and provided additional information about their situation. From these emails our customer started conversations with these prospects that either led to sales or provided important feedback.
So when you craft your remarketing emails, think about them also as an opportunity to start a conversation with your prospects/customers and use the right tone to spark such conversations.
We’ve been supporting email recommendations for a while now but it required our customers to use our apis which also meant – an “IT project”. We noticed that this approach creates a barrier for adoption of the technology and we thought that there must be a better way to add product recommendations to emails without pushing the integration burden to our customers.
We are excited to announce that in the spirit of our “zero integration” philosophy we came up with an innovative way that allows our customers to add personalized product recommendations to emails without any coding. And even better, our new product works with any email marketing platform that supports custom fields.
As a marketer all you need to do is login to your Barilliance account and create an email recommendations widget and then:
1. Select your email provider
2. Customize the widget if you want to
3. Copy and paste the HTML into your email marketing template
4. That’s it!
After you hit “Send” in your email marketing software , your emails will contain personalized product recommendations based on customers’ recent activity on your website.