Posts Tagged ‘personalization’
There are so many opportunities to enhance the shopping experience by personalizing it. A few days ago I came across rockport.com and found their use of my Geolocation information to be very compelling.
Rockport shows you the nearest stores to you at the bottom of the page
This experience is much better than the standard one and definitely sets rockport apart. I wish they would have take it even further and show me product availability in stores near me automatically when I’m browsing products on the site.
2. Another action you can take is to allow shoppers to get notifications when the product is back in stock. By doing this you engage customers and build up your permission based marketing database at the same time
3. Consider offering a coupon for first time visitors who landed on an out of stock page but purchased a similar product during the same session
- Trustworthiness as recommendations are not provided by the merchant. They are based on the “wisdom of the crowd”
- Transparency, shoppers are informed why products are being recommended to them