A recent customer used our targeted feedback forms functionality to survey  shoppers who abandon the checkout process. Very quickly, the top reason emerged and not surprisingly it was high shipping charges.

Many websites in the US offer free shipping when a certain purchase amount is reached but there are more creative tactics one can use. Here are a few ideas that can drive loyalty and payback in the long run: 1. Offer free shipping to first time visitors who are nearby 2. Offer free shipping to customers who purchased in the past. 3. Offer country specific discounts on shipping based on order value