Personalized Product Recommendations Stats

A new study published today by Barilliance, indicates that up to 31% of eCommerce site revenues were generated from personalized product recommendations during Q4 2014.
The  Barilliance study analyzed revenue source data from over 300 eCommerce sites worldwide which utilize the Barilliance product recommendation engine.  The worldwide average of  website revenues generated from product recommendations was 12%.

The conversion rate of visitors who clicked on product recommendations was found to be 5.5 times higher than the conversion rate of non clicking customers.

Above the fold recommendations were found to be 1.7 times  more effective than below the fold recommendations.

Out of the 20+ product recommendations types that were reviewed in this study, the most engaging recommendation type  was ‘what customers ultimately buy’.

The Click-through rate (CTR) of personalized ‘Top Sellers’ recommendations was found to be 2 times more effective than the CTR of global (non personalized) ‘Top Sellers’ recommendations.

 

The findings of the study are presented in the following infographic:

Product Recommendations Stats

 

 Tweet This

  • Up to 31% of eCommerce site revenues were generated from personalized product recommendations during Q4 2014 "Tweet:

 

  • The conversion rate of visitors who clicked on product recommendations was found to be 5.5 times higher than the conversion rate of non clicking customers Tweet: >@Barilliance study finds: conversion rate of visitors who click on product recommendations is 5.5 higher than that of non-clicking customers http://ctt.ec/TL3zJ
Tweet about this on TwitterShare on Google+Share on LinkedInShare on Facebook