Ecommerce Personalization Blog

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Segmentation and targeting service released!

We have recently added a new member to our eCommerce Personalization suite: meet our post click segmentation and targeting tool.

The tool allows marketers to define highly targeted customer segments and present visitors with relevant personalized messages and product offers throughout their shopping experience. If shoppers arrive from your Google Campaign why not welcome them with the same message/offer you had on your Ad copy?

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No coding , no IT , 5 minute implementation
Like our other services, the new segmentation tool is built on top of our Zero Integration technology and is utilizing a Software-as-a-Service (SaaS) delivery model, and thus can be implemented in a few minutes. No coding, no back end integration we do it all.

Add content anywhere
You can add personalized content on virtually any page of your your website and tie it directly to search terms, referring urls, or referring marketing campaigns that brought the customer to your website. You can decide on which pages the content will be visible and do it yourself in a few minutes without IT involvement.

We understand your catalog really well
Our technology automatically extracts deep catalog information from the site HTML pages  so you can go beyond banners and target visitors with individualized product offers.

Social media integration

We introduced some innovative features which allow marketers to develop intimate relationships with customers and target them based on profile information from Facebook. These features are enabled if we you using one of our social shopping application.

We kept it simple
One of our design principles was to keep it simple. We’ve developed a clean, simple yet powerful tool that can be used without training by any marketer.

Feel free to drop me a line at ido at barilliance.com if you want to test drive the tool

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