Below are a few examples of how you can utilize the service to increase conversion rates:
- First time visitors - welcome first time visitors with a different targeted message (For example: "Welcome new visitor, click here to learn more about us" )
- First time visitors - offer first time visitors a coupon that expires within 24 hours. Ask for their email address, send the offer via email and increase your subscribers list at the same time
- Free shipping - Show a free shipping message during checkout based on the shopper's cart value and geographic location
- Targeted feedback - ask customers who abandon the shopping cart to leave feedback
- Fast shipping - notify visitors who are close to your wharehouse that their order will ship faster
- Affiliate campaigns - show visitors who arrive from your affiliates' sites, banners with the same offer or coupon code they had seen on the affiliate site throughout their shopping experience
- Paid search - present shoppers who clicked on your paid search campaigns the same message that you used in your ad copy
- Keywords - tailor product offers based on the keywords that brought users to your site. If visitors are looking for "Best shoes" show them the highest rated shoes on their landing page and add text that reinforces this value proposition
- International visitors - reassure international visitors that you ship to their country and present shipping charges they are expected to pay
- Social media - identify users who come from Facebook or Twitter and show them a call for action to become your Facebook fan or twitter follower
- Price sensitive shoppers - you can identify this segment by the use of specific keywords such as "discount" or "cheap" when they arrive from search engines or type it on your site's search box. You can then present them with coupons or suggest they check out the "sales" page
- Returning customers - welcome customers who have completed an order in the last few days with a "track my order" banner right when they come back to the website
- Loyal customers - welcome loyal customers who had bought products on your site in the past, with special offers
- Coupon box - hide the coupon box at the checkout, and show it only to customers who have a coupon code
- No sales tax - let eligible customers know (based on their state) that they will not pay sales tax
- Email continuity - show customers who clicked on an email campaign the same coupon codes or discounts you promised in the email when they land on the website
Contact us to find out which of these examples will improve your conversion rates today
