Ecommerce Personalization Blog

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Cart abandonment

Tips to Increase Your Email Capture Rate

| Barilliance

By Julian Thumm

Got abandonment issues? Barilliance offer some simple tips for increasing your email capture rate and reducing the incidence of shopping cart and checkout abandonment.

Shopping cart and checkout abandonment are facts of life for online retailers. Based on 31 different studies, the average rate of cart abandonment is 68.5 percent. That’s a lot of lost sales.

And checkout abandonment can be even worse. A recent study showed that only 16.5 percent of shoppers who reached the checkout completed the transaction.

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