By Jack Simpson

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How to improve email capture rates: stats

This new infographic from Barilliance highlights some of the ways in which sites can improve email capture rates.

Key findings include:

• Sites that position the email field in the top three fields on the checkout page achieve a 14.6% higher email capture rate compared to those who position it in lower positions.
• The email capture rate of sites with one checkout page is 16.7% higher on sites with multiple checkout pages.

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