How to Implement Geo-Location To Reach Your Target Audience

Consumers value a personalized shopping experience, particularly with respect to online retail stores. Geo-targeting is an optimal form of website personalization, as it prompts customers with information, products and offers tailored to their specific locations, leading to increased conversions and reduced shopping cart abandonment.

 

Provide Shipping Offers According to Customer Location

Customize shipping offers according to customers’ locations, to incentivize customers to make purchases even if they live far from distribution centers or brick-and-mortar stores.

 


 

Display Localized Shipping Notifications

Localize shipping deadline and offer notifications to create a sense of urgency and encourage conversions. Customers are more likely to make a purchase if they know when their items will arrive.


 

Reduce Cart Abandonment with Geo-Targeted Exit Intent Popup

A US retailer created a set of exit intent offer remarketing solutions, targeting first-time visitors about to abandon the site. Presenting the visitors with a personally-tailored offer, voucher or other pop-up reduces cart abandonment and increases lead conversion.

 

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Promote Brick-and-Mortar Stores

Clothing company Gant US uses Barilliance’s geo-targeting functions to promote special sales and events that take place at their brick-and-mortar stores. Site visitors are prompted with advertisements related to stores in proximity to their updated locations, encouraging potential customers to head to the brick-and-mortar store and take advantage of the sale in person.


 

Display Products Relevant to the Local Climate

Barilliance’s web personalization solutions utilize geo-targeting methods to prompt customers with products befitting of their local climates.