Website Personalization

Use website personalization to segment and target your customers with relevant dynamic content, messages, and offers in real time and increase conversions by as much as 30%

Show dynamic content customized for each visitor

Your customers are different: they may be first-time visitors or loyal customers; they can live in the US or in Europe; they might have found your site on Google or clicked on your banner on one of your affiliate sites. These differences matter.

Offer each customer a personalized shopping experience by defining multiple segments based on real-time shopper engagement, traffic source, weather, browsing device and social media attributes.

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Go beyond content

Barilliance allows you to do far more than display dynamic content. From email sign-up forms to feedback popups and automatic application of coupons, Barilliance provides a complete website personalization solution.


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Personalization reduces Shopping Cart Abandonment

Not all visitors who arrive to your site are ready to make a purchase. But those who added products to the shopping cart are getting closer to making a decision. Utilize our service to present these shoppers, with relevant and timely messages that will drive them to complete the transaction.

In case the visitors choose to not complete the purchase, implement Barilliance Cart Abandonment Solution to Trigger a remarketing email campaign.

Personalize for your offline customers

Not all of your first-time online customers are new customers, some of them have made purchases in your physical store before.

Barilliance lets you identify such customers with our unique triggered email booster and treat them as returning customers. For such customers, we will personalize your website based on offline-obtained data, such as their purchase history, shopping preferences (i.e. brand affinity, favorite products, customer size) and more.


We were delighted when the team at Bariliance was able to show us personalized product offers that looked so integrated to our site without any changes or work on our […]

Matan Armoni, Ecommerce Director,

Make changes in minutes

Add personalized content across any page on your website on any device. You can decide on which pages the content will be visible and do it yourself in a few minutes without IT involvement.


Pre-defined best practices

You don’t have to reinvent the wheel. The product comes with pre-defined best practices that work for many of our customers. We also provide default and dynamic content that you can easily customize to match your site’s design.

A/B testing

Easily test content and offers against a control group to measure conversion lift.


You don’t have to be Amazon to Personalize

Barilliance turns the adoption of e-commerce personalization from a daunting challenge into an essential component of any online retailers strategy.   Our revolutionary integration process allows the integration of the richest featured personalization tools in just a few minutes, with no need for IT support.  Once implemented, the real power of Barilliance is in the easy-to-use interface which allows marketers to create rules and targeted campaigns, on the fly, without much technical know-how.

Using website personalization tools

Using personalization tools is done in order to attempt of individualizing the website to suit each user’s needs and help them move forward through the conversion funnel steps. The approach of website personalization tools is treating each coming client differently in real time. Websites visitors are different in those aspects and more