BloomReach says it can track your customers without tracking-tracking them

venture beatBy John Koetsier

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Personalized experiences are what we have come to expect as normal and natural from technology, trained as we are by Amazon and Netflix. While big vendors like Amazon or Walmart build their own (or in Walmart’s case, buy their own) solutions, vendors such as BarillianceIBMMagiq, and Adobe all offer solutions to help retailers and others make their sites responsive to who users are and what they want….. Read More