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Cart abandonment

How rates differed between US, UK, Spain and Australia over the holiday sales period

si-logo  By Susanne Colwyn

With over 100 million shoppers and over $40bn in revenue from the top 100 US retailers alone, could retailers have earned more revenue during the Black Friday to Cyber Monday frenzy weekend? Well, according to the new statistics just released by Barilliance, on line shoppers were abandoning their shopping carts at surprisingly high rates:

Average shopping cart abandonments were at 65%, and this was higher in the USA at 75%. Interesting, that conversion rates were 1.5 higher of those buying via desktop, compared to mobile phone users. Read more

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