How COVID-19 Is Impacting eCommerce in the EU
As the world reacts to the COVID-19 pandemic, we wanted to supply detailed information on how this virus is affecting eCommerce stores. This article focuses on the European Union (EU)....Read more
How COVID-19 Is Impacting eCommerce Sales
As the world reacts to the COVID-19 pandemic, we wanted to supply detailed information on how this virus is affecting eCommerce stores. While this article focuses on sales in the United...Read more
[Case Study] How to Create a Customer Retention Strategy ft. e.l.f. Cosmetics
We've covered how effective retention marketing strategies are at: Multiplying LTV - By generating multiple purchases Increasing AOV - By collecting customer data and using it to create more effective offers Unlocking...Read more
Abandoned Email Subject Lines: Definitive Guide (Updated 2020)
Cart abandonment emails work.The problem is that a ridiculous 269 billion emails are sent every single day. This guide reveals how the best eCommerce stores are getting their abandoned cart emails...Read more
Introducing Enhanced Rule Variations, Multivariate and A/B Testing
Multivariate testing produces results. You can quickly iterate approaches, rapidly improving revenues, conversion rates, average order value, engagement, and more. While clients have always had the ability to perform a/b testing, Barilliance...Read more
2020 Email Marketing ROI Statistics: Open Rate to Revenue
Unfortunately, most studies on email statistics are limited to open rates, click through rates, and bounce rates.But for most of us, the ultimate KPI for eCommerce email campaigns is profitability.This...Read more
Complete List of Cart Abandonment Statistics: 2006-2020
In 2020, e-Commerce stores continue to battle cart abandonment. Cart abandonment is when a customer leaves without buying, after adding an item to their cart.The truth is... as an e-Commerce...Read more
Introducting Product Recommendation Widget Action: Customize recommendation widgets with WYSIWYG
We've just released a major update to our AI product recommendation engine - a live, front end editor. You can now design how each recommendation widget looks with an easy to...Read more
Advanced Pop-Up Use Cases with Personalization
Personalization software gives you the ability to create specific, relevant offers in high leverage moments. One opportunity to do this is through popups. The problem is, many eCommerce stores aren't taking...Read more
Introducing Live Editor: Design and Launch Personalized Display Pop’s in Minutes
Barilliance's onsite personalization suite just released a major update for the display pop-up action.Now, you have the ability to design pop-ups with a true, live front-end editor. We've built on...Read more