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Do you know the biggest opportunity to lower cart abandonment in 2018?Every few years, a new marketing opportunity emerges.Today's new channel is messaging apps. And the biggest opportunity is in...Read more
This series has been moved to its own page. You can find it at barilliance.com/conversion-rate-optimizationConversion is important.Today we begin a new series on how eCommerce stores can optimize conversions on their site....Read more
In 2018 there is now compelling evidence that Click and Collect is a mandatory fulfillment model for retail and grocery eCommerce.This guide will break down how top retailers are using...Read more
Customers want to make informed decisions.In fact, 88% of shoppers research online before making a purchase. This customer behavior, known as ROPO (research online, purchase offline) presents a HUGE opportunity in...Read more
Unfortunately, most studies on email statistics are limited to open rates, click through rates, and bounce rates.But for most of us, the ultimate KPI for eCommerce email campaigns is profitability.This...Read more
Omnichannel retailing isn’t new. But the truth is …Most retailers are failing at creating successful omnichannel strategies.Despite the vast majority (90%) of brands having an omnichannel strategy in place, only...Read more
This is an in-depth, step by step instruction manual on how to measure shopping cart abandonment rates in Google Analytics. The truth is, the process to set up tracking is...Read more
Without understanding why customers abandon carts, it is impossible to reduce cart abandonment.We've collected the top 10 reasons for cart abandonment. We'll be breaking down each cause in detail, and...Read more
It's 2018 and cart abandonment continues to plague retailers. This post collects a number of cart abandonment statistics, both from our own database consisting of billions of sessions and third...Read more
How valuable is getting a customer back to your site?We wanted to discover how returning visitors acted differently than first time visitors, looking at how they acted across the most...Read more
