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Retention marketing is the marketing strategy which focuses on the existing customer base. The strategy aims to make them repeat customers by nurturing the relationship and keeping them happy,...Read more
Retention marketing is a rising topic in the e-commerce community for being extremely vital and profitable. Its importance can be summarized with the famous statistic by Bain & Co. –...Read more
In the past, companies common practices were mass production, consumption, and marketing. Nowadays, companies focus on niche markets, customization, and personalization. Catering to individual’s needs has become so common that...Read more
It is quite the common knowledge amongst e-tailers that cart abandonment emails are the way to recover abandoned carts. Barilliance’s recent studies show that our clients can convert up to...Read more
Cart abandonment is an inevitable part of ecommerce. However, it can be viewed as positive. According to an article by Jeremy Smith there is a different way of looking at...Read more
Why is cart abandonment unfavorable? Shopping cart abandonment describes the phenomenon where customers add items to their shopping carts but then leave the site without making a purchase. It is...Read more
Did you know that 70% of Amazon.com is devoted to product recommendations? When such a big, successful e-commerce company focuses that much of its resources on something it must be...Read more
You put resources into attracting online shoppers to become visitors of your site and then into converting them. Once they make a purchase you have achieved your goal. Now you...Read more
We often mention the power of website personalization as a powerful tool to increase conversion rates. Click & collect option is an additional option to be used for multi-channel sellers....Read more
In Cart Abandonment Email Best Practices & Samples Part 1 we learned it is important to implement a cart abandonment emails campaign to recover as much of the lost sales...Read more
