How to use Revenue Attribution to optimize marketingRevenue attribution transforms your ability to optimize marketing. By connecting marketing campaigns to purchases, you can better optimize channel selection, creative, and every customer touchpoint along the way. Today, we explore […]Read more
ROMI: Clicks are Not Sales. Why Return on Marketing Investment is the Best...What KPI should you use for Omnichannel Strategies? The truth is, “traditional” KPIs like ROAS (or worse, CPC, CPA, Impressions, etc), fail to provide a true assessment of your omnichannel marketing. […]Read more
Top 10 Reasons (and solutions) for Shopping Cart AbandonmentThe average eCommerce store loses 75% of their sales to digital cart abandonment. This article breaks down the top reasons for cart abandonment (and how to prevent it). We look […]Read more
2022 Email Marketing ROI Statistics: Open Rate to RevenueIs marketing profitable? Today we look at email marketing statistics, including metrics on email conversion rates, open rates, click through rates, and ultimately ROI.Our dataset includes aggregated data from 2016-2022 […]Read more
2 Ways to Calculate Customer Retention Rate, One’s WrongImproving customer retention rate multiplies profits.Today, we are breaking down how eCommerce retention works. We will look at two competing methods to calculate your eCommerce customer retention rate, and give […]Read more
[Guide] Create better email marketing strategies. Examples from Google, HBO+ more.Email marketing strategies promise to increase repeat purchases.Repeat purchases depend on relationships. And, to create deeper relationships with customers, you need a way to communicate with them.This post explores email […]Read more
Dynamic Content Examples that Increase ConversionsDynamic content creates better shopping experiences. With more relevant offers, interactions, and recommendations, your site will increase both conversions and AOV. This guide breaks down what website dynamic content is, and […]Read more
[Case Study 2022] Amazon Omnichannel StrategyHow would you rate your current omnichannel strategy? In this case study, we explore Amazon's multifaceted omnichannel strategy, and highlight lessons any eCommerce store can apply.If you'd like to skip […]Read more
Abandoned Email Subject Lines: Definitive Guide (Updated 2022)Cart abandonment emails increase profits.The problem is that a ridiculous 269 billion emails are sent every single day. To get your cart abandonment emails open, you need relevant, irresistible subject lines. […]Read more
[Guide]: RFM Analysis w/ predictive segmentation examplesRFM analysis increases eCommerce sales. Today, we explore how we can use recency, frequency, and monetary data to unlock personalized marketing, and maximize cohort analysis to increase retention.To discover all the powerful […]Read more
