Effective recommendations make sales.Unfortunately, many eCommerce stores slap basic category level or best selling product recommendations on their site and never think about it again.We can do better.Today, product recommendation...Read more
There are multiple ways to grow your sales. Unfortunately, not enough eCommerce stores focus on average order value as a lever to increase revenue. Multiplying revenue requires you to work...Read more
RFM analysis increases eCommerce sales. Companies able to use data to better understand how customer's think, feel, and most importantly, make purchasing decisions, have an advantage. RM Analysis enables personalized marketing, increases...Read more
This guide details how to maximize AB testing results. While you can use any AB testing framework with Barilliance, we've found a few best practices that generate the best customer...Read more
Experimentation leads to success. Luckily, you can accelerate your results learning from successful AB test examples.Below, we've organized samples from top eCommerce companies by ab test type, including customer acquisition,...Read more
Dynamic content creates better shopping experiences. With more relevant offers, interactions, and recommendations, your site will increase both conversions and AOV. This guide breaks down what website dynamic content is, and...Read more
Existing customers convert 73.72% more often and spend 16.15% more AOV than new customers. As we'll see, reducing churn in eCommerce depends on driving repeat purchases. We do that through re-engagement,...Read more
Product recommendations can multiply profits. Unfortunately, many eCommerce companies install a simple plugin and leave it at that. The truth is... not all recommendations are the same.We've found that detailed, personal...Read more
An effective welcome email series will deepen customer relationships and drive sales.Unfortunately, many brands do not make the most of the opportunity to craft a truly excellent welcome campaign. In...Read more
In Q2 2020, Target increased pick-up sales by 60% and Drive Up sales by an incredible 700%+. It is compelling proof that click and collect is becoming a mandatory fulfillment...Read more
