Using Customer Data Platforms to Increase Revenue

Customer data is imperative to success.And successful companies are leveraging data throughout the customer lifecycle - from acquisition to engagement, to repeat purchase. The challenge is how to effectively combine data....Read more

Personalized Product Recommendations effect on conversion rate

Personalized Product Recommendation Tips and Stats

Product recommendations can literally multiply profits. Unfortunately, many eCommerce companies install a simple plugin and leave it at that. The truth is... not all recommendations are the same.We've found that detailed,...Read more

Everlane Cart Recovery Email

Retention Marketing Strategies

Improving your retention rate is a massive opportunity in your business. This article breaks down successful retention strategies by some of the most successful eCommerce stores. An often cited study by...Read more

Black Friday Stats

In 2018, Black Friday is a world-wide phenomenon. This year, we aggregated data globally. We explored cart abandonment and conversion rates on Black Friday across both countries and devices. Here's what...Read more