Product attributes are an often overlooked form of conversion optimization. This post dives deep into how eCommerce brands can use product taxonomy to increase profits. We explore examples from Target,...Read more
Content personalization multiples eCommerce conversions. Unfortunately, many stores have yet to implement personalization techniques beyond recommendation widgets.This guide breaks down what content personalization with live examples from Alo Yoga, Drunk...Read more
Behavioral segmentation creates personalized customer journeys and increases profits. This post shares advanced behavioral segmentation tactics and strategies for eCommerce brands. Today, personalization software gives you the ability to observe...Read more
There are multiple ways to grow your sales. Unfortunately, not enough eCommerce stores focus on increasing average order value as a lever to multiply profits. While we’ve covered conversion optimization...Read more
Customer lifecycle management is a comprehensive strategy to maximize engagement with customers and increase profits.This guide illustrates best practices with examples from Target, Sephora, the NBA, Uber, and more. If...Read more
Building customer loyalty is a primary way to increase conversions and multiply profits. Below we explore two case studies in how to build customer loyalty, featuring Costco and Starbucks. But first,...Read more
Going into 2021, omnichannel retailing is becoming table stakes for eCommerce and traditional brick and mortar alike. Starbucks omnichannel strategy is a great case study in how to deepen customer relationships...Read more
Effective recommendations make sales.Unfortunately, many eCommerce stores slap basic category level or best selling product recommendations on their site and never think about it again.We can do better.Today, product recommendation...Read more
Unfortunately, most studies on email statistics are limited to open rates, click through rates, and bounce rates.But for most of us, the ultimate KPI for eCommerce email campaigns is profitability....Read more
In 2021, cart abandonment continues to be a major challenge for eCommerce stores. The truth is... as an e-Commerce store you lose sales from cart abandonment. We wrote this overview of cart...Read more
