RFM Analysis Guide: 6 Key Segments for RFM Marketing

RFM analysis increases eCommerce sales. Companies able to use  data to better understand how customer's think, feel, and most importantly, make purchasing decisions, have an advantage. RM Analysis enables personalized marketing, increases...Read more

[Guide]: AB Testing for eCommerce

This guide details how to maximize AB testing results.  While you can use any AB testing framework with Barilliance, we've found a few best practices that generate the best customer...Read more

A curated list of AB test examples. See what works.

Experimentation leads to success. Luckily, you can accelerate your results learning from successful AB test examples.Below, we've organized samples from top eCommerce companies by ab test type, including customer acquisition,...Read more

Dynamic Content Examples that Increase Conversions

Dynamic content creates better shopping experiences.  With more relevant offers, interactions, and recommendations, your site will increase both conversions and AOV. This guide breaks down what website dynamic content is, and...Read more

Personalized Product Recommendations effect on conversion rate

Personalized Product Recommendation Tips and Stats

Product recommendations can multiply profits. Unfortunately, many eCommerce companies install a simple plugin and leave it at that. The truth is... not all recommendations are the same.We've found that detailed, personal...Read more

How to craft a welcome email series that sells

An effective welcome email series will deepen customer relationships and drive sales.Unfortunately, many brands do not make the most of the opportunity to craft a truly excellent welcome campaign. In...Read more