Triggered emails have increased conversions, multiply sales, and push repeat purchases. Below, we explore how to create a triggered marketing campaign. To illustrate, we gathered triggered email examples from Amazon, Shipt, Sur...Read more
Customer data is imperative to success.Successful companies utilize data throughout the customer lifecycle - from acquisition to engagement, to repeat purchase. The challenge is how to effectively combine data. Customers...Read more
Database marketing is the single most impactful investment you can make as an eCommerce store. Why? Because today, more than ever, it is possible to collect, analyze, and apply customer data...Read more
Product attributes are an often overlooked form of conversion optimization. This post dives deep into how eCommerce brands can use product taxonomy to increase profits. We explore examples from Target,...Read more
Content personalization multiples eCommerce conversions. Unfortunately, many stores have yet to implement personalization techniques beyond recommendation widgets.This guide breaks down what content personalization with live examples from Alo Yoga, Drunk...Read more
Behavioral segmentation creates personalized customer journeys and increases profits. This post shares advanced behavioral segmentation tactics and strategies for eCommerce brands. Today, personalization software gives you the ability to observe...Read more
There are multiple ways to grow your sales. Unfortunately, not enough eCommerce stores focus on increasing average order value as a lever to multiply profits. While we’ve covered conversion optimization...Read more
Customer lifecycle management is a comprehensive strategy to maximize engagement with customers and increase profits.This guide illustrates best practices with examples from Target, Sephora, the NBA, Uber, and more. If...Read more
Building customer loyalty is a primary way to increase conversions and multiply profits. Below we explore two case studies in how to build customer loyalty, featuring Costco and Starbucks. But first,...Read more
Going into 2021, omnichannel retailing is becoming table stakes for eCommerce and traditional brick and mortar alike. Starbucks omnichannel strategy is a great case study in how to deepen customer relationships...Read more
