Ecommerce Personalization Blog
Ecommerce tips, strategies, and news – all without ever having
Why eCommerce Stores Need Personalization Software
eCommerce personalization software increases revenue in three distinct ways. It Increases Conversion Rate - First, personalization software increases conversion rate by creating tailored offers, messaging, and personal product recommendations. Increases Average...Read more
Explore More
[Guide] Database Marketing Examples + Tactics to Succeed
Database marketing is the single most impactful investment you can make as an eCommerce store. Why? Because today, more than ever, it is possible to collect, analyze, and apply customer data...Read more
RFM Analysis Guide: 6 Key Segments for RFM Marketing
RFM analysis increases eCommerce sales. The truth is, RFM segmentation enables personalized marketing, increases engagement, and allows you to create specific, relevant offers to the right groups of customers. Further, it is...Read more
Top 10 Reasons (and solutions) for Shopping Cart Abandonment
Some estimates say the average eCommerce store loses 75% of their sales to digital cart abandonment. In other words, if you can improve your cart abandonment rate, you improve your profits.This...Read more
[Guide] Upsell and cross-sale examples ft. Disney, Etsy +more
When used correctly, upselling and cross-selling improve customer experiences and store profits.This guide explores a variety of ways to implement cross-sales from a customer's point of view. We believe that...Read more
2 Ways to Calculate Customer Retention Rate, One’s Wrong
Improving customer retention rate multiplies profits.Today, we are breaking down how eCommerce retention works. We will look at two methods to calculate your eCommerce customer retention rate, and give our...Read more
Dynamic Content Examples that Increase Conversions
Dynamic content creates better shopping experiences. With more relevant offers, interactions, and recommendations, your site will increase both conversions and AOV. This guide breaks down what website dynamic content is, and...Read more
[Guide] Customer segment analysis: Create Better Offers
Your customers are not identical. They have varying desires, needs, willingness to pay, and risk tolerance. To succeed, eCommerce stores must be able to create and present relevant, personal offers....Read more
Personalized Product Recommendation Tips and Stats
Product recommendations can multiply profits. Unfortunately, many eCommerce companies install a simple plugin and leave it at that. The truth is... not all recommendations are the same.We've found that detailed, personal...Read more
[Case Study] Amazon Omnichannel Strategy
How would you rate your current omnichannel strategy? In this case study, we explore Amazon's multifaceted omnichannel strategy, and highlight lessons any eCommerce store can apply.If you'd like to skip...Read more
Adv. Triggered Email Examples + Best Practices ft. Amazon, Nike, Google
Triggered emails have increased conversions, multiply sales, and push repeat purchases. Below, we explore how to create a triggered marketing campaign. To illustrate, we gathered triggered email examples from Amazon, Shipt, Sur...Read more