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Dynamic content creates better shopping experiences.You can personalize offers based on previous purchases, location, or update in real time based on their in-session viewing behavior.Thig guide breaks down what website...Read more
Customer retention is necessary for e-Commerce success. We've covered before how effective retention marketing strategies are at: Multiplying LTV - By generating multiple purchases Increasing AOV - By collecting customer data and using...Read more
In 2019, e-Commerce stores continue to battle cart abandonment. Cart abandonment is when a customer leaves without buying, after adding an item to their cart. While there are many reasons for...Read more
Improving customer retention rate will multiply profits.Today, we are breaking down how eCommerce retention works. We will look at two methods to calculate your eCommerce customer retention rate, and give...Read more
ECommerce Personalization multiplies conversions, increases AOV, and creates relevant customer touch-points. Despite this reality, many established stores fail at personalization. This guide is built to help you succeed. We've pulled eCommerce...Read more
Effective recommendations make sales.Unfortunately, many eCommerce stores slap basic category level or best selling product recommendations on their site and never think about it again.We can do better.Today, product recommendation...Read more
What KPI should you use for Omnichannel Strategies? The truth is, “traditional” KPIs like ROAS (or worse, CPC, CPA, Impressions, etc), fail to provide a true assessment of your omnichannel marketing....Read more
How would you rate your current omnichannel strategy? Unfortunately, many eCommerce stores are struggling to understand what factors go into an effective omnichannel retailing approach. In this article, we define what omnichannel...Read more
Conversions depend on effective offers. At Barilliance, we've helped hundreds do so with advanced product recommendations. However, there is an issue.Clients want to go beyond recommending single products. They want...Read more
Customer data is imperative to success.And successful companies are leveraging data throughout the customer lifecycle - from acquisition to engagement, to repeat purchase. The challenge is how to effectively combine data....Read more
