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Customer data is imperative to success.And successful companies are leveraging data throughout the customer lifecycle - from acquisition to engagement, to repeat purchase. The challenge is how to effectively combine data....Read more
Product recommendations can literally multiply profits. Unfortunately, many eCommerce companies install a simple plugin and leave it at that. The truth is... not all recommendations are the same.We've found that detailed,...Read more
Unfortunately, most studies on email statistics are limited to open rates, click through rates, and bounce rates.But for most of us, the ultimate KPI for eCommerce email campaigns is profitability.This...Read more
Improving your retention rate is a massive opportunity in your business. This article breaks down successful retention strategies by some of the most successful eCommerce stores. An often cited study by...Read more
Going into 2019, omnichannel retailing is becoming table stakes for eCommerce and traditional brick and mortar alike. I want to breakdown one of the pioneers in a multi-channel approach to customer...Read more
Without understanding why customers abandon carts, it is impossible to reduce cart abandonment.We've collected the top 10 reasons for cart abandonment. We'll be breaking down each cause in detail, and...Read more
How would you rate your current omnichannel strategy? Unfortunately, many eCommerce stores are struggling to understand what factors go into an effective omnichannel retailing approach. In this article, we define what omnichannel...Read more
In 2018 there is now compelling evidence that Click and Collect is a mandatory fulfillment model for retail and grocery eCommerce.This guide will break down how top retailers are using...Read more
Potential customers abandon your store, often without placing items in their cart. This presents a challenge to basic cart abandonment solutions, which are often only triggered when shoppers make it...Read more
In 2018, Black Friday is a world-wide phenomenon. This year, we aggregated data globally. We explored cart abandonment and conversion rates on Black Friday across both countries and devices. Here's what...Read more
