What is Personalization in Ecommerce

In the past, companies common practices were mass production, consumption, and marketing. Nowadays, companies focus on niche markets, customization, and personalization. Catering to individual’s needs has become so common that...Read more

Shopping Cart Abandonment

Why Should You Measure Cart Abandonment?

Why is cart abandonment unfavorable? Shopping cart abandonment describes the phenomenon where customers add items to their shopping carts but then leave the site without making a purchase. It is...Read more

What is a Product Recommendation?

Did you know that 70% of Amazon.com is devoted to product recommendations? When such a big, successful e-commerce company focuses that much of its resources on something it must be...Read more