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The travel industry is competitive. This case study breaks down one of the most successful travel sites in history: Booking.com. We explore how they use personalization to maximize conversions.We'll also share...Read more
Your customers and prospects are not the same. They each have a different relationship with your brand. To create the best experiences for each of them, you need to implement lifestyle...Read more
Personalization works. The challenge for marketers is understanding how to proceed.This guide will aggregate stats about personalization. We've collected personalization statistics through 2018 to guide eCommerce stores, revealing current trends...Read more
We believe personalization creates better shopping experiences.Dynamic content is the primary way we achieve this for clients.This guide breaks down what dynamic content is. We also give concrete examples and...Read more
Cart abandonment emails work.The problem is that a ridiculous 269 billion emails are sent every single day. This guide reveals how the best eCommerce stores are getting their abandoned cart emails...Read more
Great product pages sell. They have higher conversions, increase AOV, and ultimately make customers happy. This guide breaks down how to create better product pages. First, we look at a...Read more
Product recommendations can literally multiply profits. Unfortunately, many eCommerce companies install a simple plugin and leave it at that. The truth is... not all recommendations are the same.We've found that detailed,...Read more
Do you know the biggest opportunity to lower cart abandonment in 2018?Every few years, a new marketing opportunity emerges.Today's new channel is messaging apps. And the biggest opportunity is in...Read more
This series has been moved to its own page. You can find it at barilliance.com/conversion-rate-optimizationConversion is important.Today we begin a new series on how eCommerce stores can optimize conversions on their site....Read more
The easiest way to make a sale is through a recommendation.Unfortunately, many eCommerce store owners slap basic category level or best selling product recommendations on their site and never think...Read more
