Ecommerce Personalization Blog

Ecommerce tips, strategies, and news – all without ever having

[Guide] Improve your repeat purchase rate ft. Southwest, e.l.f., + more.

Improving your repeat purchase rate can multiply profits. This guide breaks down numerous strategies you can implement to bring customers back to your store, including replenishment campaigns, triggered messages, and […]

2 Ways to Calculate Customer Retention Rate, One’s Wrong

Improving customer retention rate multiplies profits.Today, we are breaking down how eCommerce retention works. We will look at two competing methods to calculate your eCommerce customer retention rate, and give […]

[Guide] Create better email marketing strategies. Examples from Google, HBO+ more.

Email marketing strategies promise to increase repeat purchases.Repeat purchases depend on relationships. And, to create deeper relationships with customers, you need a way to communicate with them.This post explores email […]

[Guide] Database Marketing Examples + Tactics to Succeed

Database marketing is the single most impactful investment you can make as an eCommerce store. Why? Because today, more than ever, it is possible to collect, analyze, and apply customer data […]

RFM Analysis Guide: 6 Key Segments for RFM Marketing

RFM analysis increases eCommerce sales. The truth is, RFM segmentation enables personalized marketing, increases engagement, and allows you to create specific, relevant offers to the right groups of customers. Further, it is […]

Top 10 Reasons (and solutions) for Shopping Cart Abandonment

Some estimates say the average eCommerce store loses 75% of their sales to digital cart abandonment. In other words, if you can improve your cart abandonment rate, you improve your profits.This […]

[Guide] Upsell and cross-sale examples ft. Disney, Etsy +more

When used correctly, upselling and cross-selling improve customer experiences and store profits.This guide explores a variety of ways to implement cross-sales from a customer's point of view. We believe that […]

Dynamic Content Examples that Increase Conversions

Dynamic content creates better shopping experiences. With more relevant offers, interactions, and recommendations, your site will increase both conversions and AOV. This guide breaks down what website dynamic content is, and […]

[Guide] Customer segment analysis: Create Better Offers

Your customers are not identical. They have varying desires, needs, willingness to pay, and risk tolerance. To succeed, eCommerce stores must be able to create and present relevant, personal offers. […]

Personalized Product Recommendation Tips and Stats

Product recommendations can multiply profits. Unfortunately, many eCommerce companies install a simple plugin and leave it at that. The truth is... not all recommendations are the same.We've found that detailed, personal […]