Personalized Product Recommendations effect on conversion rate

Personalized Product Recommendation Tips and Stats

Product recommendations can multiply profits. Unfortunately, many eCommerce companies install a simple plugin and leave it at that. The truth is... not all recommendations are the same.We've found that detailed, personal...Read more

[Case Study] Amazon Omnichannel Strategy

How would you rate your current omnichannel strategy? In this case study, we explore Amazon's multifaceted omnichannel strategy, and highlight lessons any eCommerce store can apply.If you'd like to skip...Read more

Using Customer Data Platforms to Increase Revenue

Customer data is imperative to success.Successful companies utilize data throughout the customer lifecycle - from acquisition to engagement, to repeat purchase. The challenge is how to effectively combine data. Customers...Read more

[Guide] Advanced Customer Lifecycle Management

Customer lifecycle management is a comprehensive strategy to maximize engagement with customers and increase profits.This guide illustrates best practices with examples from Target, Sephora, the NBA, Uber, and more. If...Read more