Website personalization creates incredible, high performing customer experiences. We've seen clients use personalization to reduce customer churn, increase conversions, and even reduce cart abandonment. Below, we've collected advanced website personalization...Read more
In preparation for 2020, we look back at last year's record breaking Black Friday sales.This article will break down Black Friday statistics, including digital conversion rates and cart abandonment. For...Read more
Customers are not equal. Some are visiting for the first time, while others are frequent buyers. Customer lifecycle marketing uses this reality to create personal, relevant offers throughout the customer...Read more
Your business depends on repeat purchases. To get customers to buy from you again and again, you must lower customer attrition. In this guide, we cover the basics of customer attrition,...Read more
Effective recommendations make sales.Unfortunately, many eCommerce stores slap basic category level or best selling product recommendations on their site and never think about it again.We can do better.Today, product recommendation...Read more
There are multiple ways to grow your sales. Unfortunately, not enough eCommerce stores focus on average order value as a lever to increase revenue. Multiplying revenue requires you to work...Read more
RFM analysis increases eCommerce sales. Companies able to use data to better understand how customer's think, feel, and most importantly, make purchasing decisions, have an advantage. RM Analysis enables personalized marketing, increases...Read more
This guide details how to maximize AB testing results. While you can use any AB testing framework with Barilliance, we've found a few best practices that generate the best customer...Read more
Experimentation leads to success. Luckily, you can accelerate your results learning from successful AB test examples.Below, we've organized samples from top eCommerce companies by ab test type, including customer acquisition,...Read more
Dynamic content creates better shopping experiences. With more relevant offers, interactions, and recommendations, your site will increase both conversions and AOV. This guide breaks down what website dynamic content is, and...Read more
