This story was delivered to BI Intelligence “E-Commerce Briefing” subscribers. To learn more and subscribe, please click here.

Cross-device shopping now accounts for 31% of online transactions in the US, with 35% of smartphone purchases starting on a desktop, according to a study by Criteo.

Additionally, 36% of online purchases occurred on a mobile phone in Q4 2016, a 20% year-over-year (YoY) increase, while conversion rates grew 25% YoY.

Fashion and luxury saw the most purchases via mobile in the US, while the home category experienced the greatest growth.

… Read more.