August 4, 2023Listing page optimization can multiply profits. Product pages fill multiple roles, including product discovery, education, and selection.Today, we explore how…
July 30, 2023Can you improve you onsite customer experience? According to a McKinsey study, "customer experience leaders gain rapid insights to build…
June 16, 2023Do you use customer lifetime value (CLV) to maximize profits?This guide covers not only how to calculate CLV, but also…
November 28, 2022Many stores fail to utilize content personalization to increase conversions.The truth is, while product recommendations are fantastic, they are just…
November 8, 2022Revenue attribution transforms your ability to optimize marketing. By connecting marketing campaigns to purchases, you can better optimize channel selection,…
November 6, 2022What KPI should you use for Omnichannel Strategies? The truth is, “traditional” KPIs like ROAS (or worse, CPC, CPA, Impressions, etc),…
September 26, 2022Email marketing strategies promise to increase repeat purchases.Repeat purchases depend on relationships. And, to create deeper relationships with customers, you…
October 6, 2021An effective welcome email series will deepen customer relationships and drive sales.Unfortunately, many brands do not make the most of…
April 22, 2021Customer data is imperative to success.Successful companies utilize data throughout the customer lifecycle - from acquisition to engagement, to repeat…
April 15, 2021Product attributes are an often overlooked form of conversion optimization. This post dives deep into how eCommerce brands can use…
