Ecommerce Personalization Blog

Ecommerce tips, strategies, and news – all without ever having

Using Customer Data Platforms to Increase Revenue

Customer data is imperative to success.Successful companies utilize data throughout the customer lifecycle - from acquisition to engagement, to repeat purchase. The challenge is how to effectively combine data. Customers...Read more

Introducing Multivariate Testing with Live Editor

Barilliance, a leading personalization platform for Retailers, launches full multivariate testing and optimization with a live front end visual editor. Retailers can now create personal experiences for unlimited audiences, without...Read more