Brilliance eCommerce Blog
eCommerce tips, strategies, insights, and practical guidance for smarter growth
Recommendation engine for e-commerce sites, build vs. buy?
Some of the online retailers we talk to, realize the value of cross-sells and up-sells and decide to embark on…Amazon web services migration completed
We've been working hard on moving our infrastructure completely over to Amazon Web Services and we're happy to announce that…Optimization, segmentation and dynamic targeting
I saw a few discussions on LinkedIn Answers about dynamic content and I realized there is some confusion about the…Increasing PPC campaigns ROI using optimized landing pages
A few days ago a merchant contacted us as he wanted to increase conversion rates by adding personalization to his…Personalized store locator
There are so many opportunities to enhance the shopping experience by personalizing it. A few days ago I came across…Product recommendations on out of stock pages
Do you measure how many out of stock page views (i.e. out of stock products which are being viewed by…Segmentation and targeting service released!
We have recently added a new member to our eCommerce Personalization suite: meet our post click segmentation and targeting tool.…Product Recommendations titles
What should be the text of product recommendations titles? should it be a generic "You might also like" or should…Facebook connect vs. share
With all the buzz around social shopping, web 2.0 and widgets people often ask us what is the difference between…Product Recommendations on shopping cart page tips
To show or not to show product recommendations on the shopping cart is always a question. While some retailers are…