Brilliance eCommerce Blog
eCommerce tips, strategies, insights, and practical guidance for smarter growth
Checkout using Facebook login on skechers.com
There is an opportunity for online retailers to leverage Facebook login (formerly known as Facebook Connect) to streamline the checkout…eCommerce Innovation
By thinking out of the box and adapting to the local market, Tesco was able to dramatically increase its share…Social Targeting and Personalization
Most of the targeting done today is based on intent and behavior. For example offering promotions to new visitors or…Geo Targeting Banner Increase Conversion Rate by 935%?
It's not a secret that targeting visitors with relevant messages could have a big impact on conversion rates. One of…Major update to the behavioral targeting product
Today we are announcing a major upgrade to the behavioral targeting product. The goal of this release is to make…Do you treat your best customers differently?
You probably know that good feeling when you are a regular at a restaurant or a shop. When you come…Auto applying coupons for eligible customer segments
Back in November we released a new and powerful feature as part of the behavioral targeting product. It allows marketers…
TechCrunch.com: Dead-Simple eCommerce Site Personalization
A review by Roi Carthy posted on techcrunch.com It’s never been easier for non-programmers to launch and manage eCommerce sites.…Increasing Email CTR from 6% to 50%
A customer of ours found out that his email marketing efforts were becoming less and less effective. During the last…
EyeBuyDirect gets personal with e-mail
BY KATIE EVANS Adding product recommendations to its e-mails, the retailer’s click-through-rates rose 175%. After adding product recommendations to…
