Brilliance eCommerce Blog
eCommerce tips, strategies, insights, and practical guidance for smarter growth
Black Friday 2020 Statistics (including Cart Abandonment & Conversion)
This article will break down Black Friday statistics in 2020, including digital conversion rates and cart abandonment. We segment data…
A curated list of AB test examples. See what works.
Experimentation leads to success. Luckily, you can accelerate your results learning from successful AB test examples.Below, we've organized samples from…
Proven strategies to lower churn + increase profit. Examples + more.
Existing customers convert 73.72% more often and spend 16.15% more AOV than new customers. As we'll see, reducing churn in eCommerce…
Barilliance Adds Web Push Notifications to Omnichannel Offerings
Web Push Technology allows brands to re-engage shoppers with personal messages that lower cart abandonment and increase repeat purchase rates.TEL…
Implementing eCommerce Pricing Strategy: Value Pricing to Increase Profits
The most effective way to increase eCommerce profits is to optimize your pricing strategy.The truth is, personalization and behavioral segmentation…
How COVID-19 Is Impacting the Home and Garden Industry
This post is part 4 of our ongoing coverage of COVID-19's impact on eCommerce. Here we focus on the Home…
How COVID-19 Is Impacting the Fashion Industry
COVID-19 affects industries differently. To some industries, such as travel, it is decimating demand. For other sectors of the economy…
How COVID-19 Is Impacting eCommerce in the EU
As the world reacts to the COVID-19 pandemic, we wanted to supply detailed information on how this virus is affecting…
How COVID-19 Is Impacting eCommerce Sales
As the world reacts to the COVID-19 pandemic, we wanted to supply detailed information on how this virus is affecting…
Introducing Enhanced Rule Variations, Multivariate and A/B Testing
Multivariate testing produces results. You can quickly iterate approaches, rapidly improving revenues, conversion rates, average order value, engagement, and more.…
