Ecommerce Personalization Blog

Ecommerce tips, strategies, and news – all without ever having

[Case Study] How Starbucks Omnichannel Drives Repeat Sales

Going into 2021, omnichannel retailing is becoming table stakes for eCommerce and traditional brick and mortar alike. Starbucks omnichannel strategy is a great case study in how to deepen customer relationships […]

[Guide] Advanced Product Recommendation Tactics to 3x Revenue

Effective recommendations make sales.Unfortunately, many eCommerce stores slap basic category level or best selling product recommendations on their site and never think about it again.We can do better.Today, product recommendation […]

How to use micro conversions to increase sales

Micro conversions allow you to measure (and optimize) journeys instead of moments. In today's world of increasing CAC and competition, it is more important than ever to focus on repeat […]

[2021] Click and Collect Strategies: How Target +273% Sales same day fulfillment

In Q2 2020, Target increased pick-up sales by 60% and Drive Up sales by an incredible 700%+. It is compelling proof that click and collect is becoming a mandatory fulfillment […]

Guide: Multi-Channel Browse Abandonment to Drive Conversions

Browse abandonment emails increase conversions. Basic cart abandonment solutions are only triggered when shoppers make it to the checkout form. But the truth is, most potential customers never make it […]

5 Easy Steps: Track Shopping Cart Abandonment Rate in Google Analytics

This is an in-depth, step by step instruction manual on how to measure shopping cart abandonment rates in Google Analytics. The truth is, the process to set up tracking is […]

Introducing Multivariate Testing with Live Editor

Barilliance, a leading personalization platform for Retailers, launches full multivariate testing and optimization with a live front end visual editor. Retailers can now create personal experiences for unlimited audiences, without […]

[Guide]: Powerful AB Testing for eCommerce

What are the most effective ecommerce ab tests? While you can use any AB testing framework with Barilliance, we've found a number of best practices that generate the best customer […]

Cyber Monday 2020 Statistics (including Cart Abandonment & Conversion Rate)

Traditionally, Black Friday has been the most important shopping day in many major markets. However, as store's merchandising strategies began to evolve, a number of competing shopping occasions developed. None of […]

Adv. Website Personalization Examples from Top Brands

Website personalization creates incredible, high performing customer experiences. We've seen clients use personalization to reduce customer churn, increase conversions, and even reduce cart abandonment. Below, we've collected advanced website personalization […]