Product Page Design that Increases SalesGreat product page design creates great customer experiences. However, there are two significant challenges product pages face. First, there are many types of buyers that engage with product pages - from […]Read more
[Guide] Upsell and cross-sale examples ft. Disney, Etsy +moreWhen used correctly, upselling and cross-selling improve customer experiences and store profits.This guide explores a variety of ways to implement cross-sales from a customer's point of view. We believe that […]Read more
How to craft a welcome email series that sellsAn effective welcome email series will deepen customer relationships and drive sales.Unfortunately, many brands do not make the most of the opportunity to craft a truly excellent welcome campaign. In […]Read more
[Guide] Advanced Customer Lifecycle ManagementCustomer lifecycle management is becoming increasingly mandatory for eCommerce stores to be successful.This guide illustrates how to multiply profits, repeat purchases, and customer loyalty with best practices and examples from […]Read more
[Guide] Database Marketing Examples + Tactics to SucceedDatabase marketing is the single most impactful investment you can make as an eCommerce store. Today, customer data can be collected, analyzed, and leveraged to create personal offers. With database […]Read more
[Guide] Improve your repeat purchase rate ft. Southwest, e.l.f., + more.Improving your repeat purchase rate can multiply profits. This guide breaks down numerous strategies you can implement to bring customers back to your store, including replenishment campaigns, triggered messages, and […]Read more
[Guide] Customer segment analysis: Create Better OffersYour customers are not identical. They have varying desires, needs, willingness to pay, and risk tolerance. To succeed, eCommerce stores must be able to create and present relevant, personal offers. […]Read more
Using Customer Data Platforms to Increase RevenueCustomer data is imperative to success.Successful companies utilize data throughout the customer lifecycle - from acquisition to engagement, to repeat purchase. The challenge is how to effectively combine data. Customers […]Read more
[Guide] How to use product attributes and taxonomy to multiply profits (examples)Product attributes are an often overlooked form of conversion optimization. This post dives deep into how eCommerce brands can use product taxonomy to increase profits. We explore examples from Target, […]Read more
How to use micro conversions to increase salesMicro conversions allow you to measure (and optimize) journeys instead of moments. In today's world of increasing CAC and competition, it is more important than ever to focus on repeat […]Read more
