Product Recommendation Effect on Black Friday Weekend
Black Friday weekend is the most important sales weekend for many eCommerce stores. Many invest in technology to help bolster sales. This year, in addition to looking at shopping cart...Read more
Psychographic Segmentation
Personalization is key to conversion optimization. It is clinically proven that personal interactions matter. The question is, how accurate and relevant can we get our offers. Can we do more...Read more
4 Retention Tactics/ Tools You Can Implement Right Now!
Retention marketing is the marketing strategy which focuses on the existing customer base. The strategy aims to make them repeat customers by nurturing the relationship and keeping them happy,...Read more
Client Retention Strategies/Tools That Work The Best
Retention marketing is a rising topic in the e-commerce community for being extremely vital and profitable. Its importance can be summarized with the famous statistic by Bain & Co. –...Read more
What is Personalization in Ecommerce
Note: This post has been updated to reflect the latest eCommerce personalization strategies. Click here to go to new post. In the past, companies common practices were mass production, consumption,...Read more
What Should I Include in Abandoned Cart Recovery Emails?
It is quite the common knowledge amongst e-tailers that cart abandonment emails are the way to recover abandoned carts. Barilliance’s recent studies show that our clients can convert up to...Read more
What are the Best Ways to Turn Abandoned Cart Into Sales?
Cart abandonment is an inevitable part of ecommerce. However, it can be viewed as positive. According to an article by Jeremy Smith there is a different way of looking at...Read more
Why Should You Measure Cart Abandonment?
Why is cart abandonment unfavorable? Shopping cart abandonment describes the phenomenon where customers add items to their shopping carts but then leave the site without making a purchase. It is...Read more
What is Retention Marketing and Why do You Need It?
An updated version of this article can be found here. You put resources into attracting online shoppers to become visitors of your site and then into converting them. Once they...Read more
Cart Abandonment Email Best Practices & Samples – Part 2
In Cart Abandonment Email Best Practices & Samples Part 1 we learned it is important to implement a cart abandonment emails campaign to recover as much of the lost sales...Read more