Psychographic Segmentation

Psychographic Segmentation

Personalization is key to conversion optimization. It is clinically proven that personal interactions matter. The question is, how accurate and relevant can we get our offers. Can we do more...Read more

What is Personalization in Ecommerce

Note: This post has been updated to reflect the latest eCommerce personalization strategies.  Click here to go to new post. In the past, companies common practices were mass production, consumption,...Read more

Shopping Cart Abandonment

Why Should You Measure Cart Abandonment?

Why is cart abandonment unfavorable? Shopping cart abandonment describes the phenomenon where customers add items to their shopping carts but then leave the site without making a purchase. It is...Read more