+1-617-284-6237
Retention marketing is the marketing strategy which focuses on the existing customer base. The strategy aims to make them repeat customers by nurturing the relationship and keeping them happy,...Read more
Retention marketing is a rising topic in the e-commerce community for being extremely vital and profitable. Its importance can be summarized with the famous statistic by Bain & Co. –...Read more
Note: This post has been updated to reflect the latest eCommerce personalization strategies. Click here to go to new post. In the past, companies common practices were mass production, consumption,...Read more
It is quite the common knowledge amongst e-tailers that cart abandonment emails are the way to recover abandoned carts. Barilliance’s recent studies show that our clients can convert up to...Read more
Cart abandonment is an inevitable part of ecommerce. However, it can be viewed as positive. According to an article by Jeremy Smith there is a different way of looking at...Read more
Why is cart abandonment unfavorable? Shopping cart abandonment describes the phenomenon where customers add items to their shopping carts but then leave the site without making a purchase. It is...Read more
An updated version of this article can be found here. You put resources into attracting online shoppers to become visitors of your site and then into converting them. Once they...Read more
In Cart Abandonment Email Best Practices & Samples Part 1 we learned it is important to implement a cart abandonment emails campaign to recover as much of the lost sales...Read more
Introduction Cart abandonment is a familiar issue to retailers in e-commerce. When shoppers add items to their carts and don’t finalize their purchases retailers lose potential revenue. CPC strategy found...Read more
Is your customer about to leave the site? You can still try to stop them! How? Implement an exit intent pop up strategy and entice them to convert and/or capture...Read more
