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Retailers Increase Email Capture and Boost Cart Abandonment Email Recovery With New Feature

Case study shows one retailer tripled dollar value recovered from cart abandonment emails

By Christine Kern

As consumers turn increasingly to mobile devices to browse, compare, and shop, retailers are plagued with finding the best ways to boost sales and reduce cart abandonment…….

Now, Barilliance, an e-commerce personalization solutions provider, has launched an innovative new feature called the Triggered Email Booster, which allows online retailers to retarget any visitor arriving from their email blasts with personalized abandonment emails, all without requiring them to enter their email address……


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