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Cart abandonment

Reclaim Abandoned Shopping Carts


Consumers are leaving merchandise behind in virtual shopping carts in growing numbers. In December, Barilliance reported that over the 2014 Black Friday weekend, as many as 65% of online shoppers abandoned the contents of their carts. Business Insider estimates that over the course of last year nearly $4 billion in merchandise was abandoned in virtual carts – and that up to 63% of that figure may be recoverable. But how?    Read More

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