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Ad Roundup: Targeting the focus of new product launches

Three new product launches in the online space are focused on targeting. Details in today’s advertising roundup

By Kristina Knight


And, Barilliance has released the Triggered Email Booster. The tool gives retailers the option to retarget site visitors driven from email blasts. The tool uses personalized abandonment email strategies to re-engage visitors who click through to a site from an email; the tool doesn’t require customers to re-enter their email. Instead, the tool automatically pairs the visitor with their associated email.

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