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When Should Retailers Remind Shoppers of Abandoned Carts?


One in five shoppers convert if they’re reminded within an hour

An email reminder to shoppers who have abandoned their online cart can be the catalyst to a quicker conversion. But what’s the right timing?

According to August data from ecommerce website personalization provider Barilliance, the best conversion rate happens when the first cart abandonment email is sent within an hour.


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