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Cart abandonment

Shopping Cart Abandonment Rates on Black Friday Weekend

Note: An updated version of this report for 2017 can be found here.

New statistics published today by Barilliance indicate that the average global cart abandonment rate during Black Friday-Cyber Monday weekend was 68.8%. This data is based on 50 million users tracked by Barilliance from November 25 to November 28, 2016.

Our data shows that the average shopping cart abandonment rate on desktops was 63.8%, 64.5% on tablets, and 78.1% on mobile. Statistics for North America and Europe follow these global averages closely.

Cart abandonment rates are highest among mobile phone users, and lowest among desktop users. 

The study also found that shopping cart abandonment emails achieved 17.6% conversion rates. The highest conversions were achieved on desktop (20.8%), demonstrating these emails as an effective retention strategy.

Emails sent on tablets achieved 18.6% conversion rates, while mobile achieved 14.1%. 

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