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Black Friday: Cart abandonment highest on mobile

By Helen Leggatt

New statistics published by Barilliance reveal that cart abandonment rates during the Black Friday and Cyber Monday period were highest on mobile…..

According to new statistics from Barilliance, while the average global cart abandonment rate during the recent Black Friday and Cyber Monday was 68.8% on mobile it was higher.  Based on 50 million users tracked by Barilliance from November 25 to November 28, 2016, cart abandonment rate on desktops was 63.8% but rose to 64.5% on tablets and 78.1% on mobile… Read More

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