By Michael Johnston 

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Shopping Cart Abandonment: Abandoned shopping carts are going to be an eternal frustration for e-commerce sites; potential customers are always going to drop off before checking out regardless of how efficient your funnel is. But there are definitely ways to reduce the number of left-behind carts.

There are a number of tools and apps out there for combating shopping cart abandonment (including the retargeting apps mentioned above). Other options include Barilliance and CartHook.

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