Brilliance eCommerce Blog
eCommerce tips, strategies, insights, and practical guidance for smarter growth
Cruise Operator’s Cart Abandonment Tactic Achieves ROI of 7500%
By CAMPBELL PHILLIPS When Captain Cook Cruises wanted to update its website, the IT Manager involved thought it would be…
How to improve customer experience when products are out of stock
Various cart abandonment surveys conclude that around 25% of online customers abandon their cart due to out-of-stock issues. But…Shopping cart abandonment emails – get personal
A recent McKinsey & Co. article titled – ‘Why marketers should keep sending you e-mails’ states that "If you're wondering why…2014 – The year of the personalized customer engagement
The ability to offer personalized customer experience is gaining traction in 2014. We at Barilliance call this prediction “Intent Based…Amazon Air- the 30 minutes delivery by drones
We at Barilliance, love cool eCommerce innovation. Jeff Bezos recently showed Amazon's disruptive delivery concept. 30 minutes delivery by drones.…How to build your email list to personalize the ecommerce experience
Like the excitement you feel when getting a phone number to set-up a date, gaining an email address from an…Visit us in Sydney
Our team in Sydney is getting ready for the largest online retail tradeshow in Australia. It's the first time we're…BCC for cart abandon and triggered emails
We've recently added the ability to bcc email address(es) to outgoing triggered emails: When combined with our segmentation options, your…
Excellent e-commerce marketing tools including cart recovery
Barilliance have an excellent range of tools for e-commerce sites. They add value through not just through cart recovery, but…Getting Started with Facebook Offers
With a few marketing tools already in play, like Facebook ads and sponsored stories, Facebook recently launched Facebook Offers for Page…
