Brilliance eCommerce Blog
eCommerce tips, strategies, insights, and practical guidance for smarter growth
Personalizing the shopping experience with weather related promotions
When people want to start a conversation with a random stranger, the weather is generally the topic they'll choose. When…
Cart abandonment software doubles the ROI
About SurfStich Since 2008, SurfStitch has become Australia's most progressive and successful online retailer, boasting some of the finest contemporary…
E-Commerce Personalization: The Fine Line Between Effective and Creepy
.....For those online retailers looking to add personalization to their site, there are a number of affordable ecommerce solutions that…
Mobile Personalization Is the Key to Connecting with Users
By Kim Rust ....More complicated tailoring of content would include automating the personalization processes. Integration with recommendation engines like Barilliance…
Digital Marketing Trends 2015
By Dave Chaffey ............. #2: Content Recommendation, Personalisation, Retargeting and Effectiveness Review Tools Examples include: Barilliance (Ecommerce…Increase conversions with GeoTargeting
Today I'd like to share with you a few best practice samples of how our customers are utilizing GeoTargeting rules to…A great success at the 2014 Online Retailer Conference & eCommerce Expo
For the second consecutive year, Barilliance exhibited last week in Australia’s largest eCommerce, digital marketing and technology event dedicated to…
Business Insider – CHART: A Lot Of People Who Buy On A Smartphone First Browse On A Tablet Or PC
by Cooper Smith .............. 41% of e-commerce purchases made on a smartphone began with a shopping session that occurred on either…
Brilliant Barilliance Emarketing
....... A great company we integrated with a while back called Barilliance has the solution to easily create recommended products based…
How to Recover Abandoned Shopping Carts
by April Maguire ................ Follow Up With Email Immediately When retailers wait to send follow-up messages, they run the risk of…







