Ecommerce Personalization Blog
Ecommerce tips, strategies, and news – all without ever having
How to build your email list to personalize the ecommerce experience
Like the excitement you feel when getting a phone number to set-up a date, gaining an email address from an eCommerce website visitor is the first step in building a relationship and turning that shopper into a customer.
But how can an eCommerce site gain visitor confidence in order to encourage them to provide their email address?
The following are a selection of industry best practices that help online retailers build relationships with visitors and gain email addresses: