Ecommerce Personalization Blog

Ecommerce tips, strategies, and news – all without ever having


How to build your email list to personalize the ecommerce experience

Like the excitement you feel when getting a phone number to set-up a date, gaining an email address from an eCommerce website visitor is the first step in building a relationship and turning that shopper into a customer. 

But how can an eCommerce site gain visitor confidence in order to encourage them to provide their email address?

The following are a selection of industry best practices that help online retailers build relationships with visitors and gain email addresses:

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