Brilliance eCommerce Blog
eCommerce tips, strategies, insights, and practical guidance for smarter growth
Website Personalization Tools
Website Personalization is the attempt of individualizing the website to suit each user's needs and help them move forward through the…
The Growing Trend Of Online Shopping Cart Abandonment Will Create New Winners And Losers In E-Commerce
By COOPER SMITH ..............Shopping cart abandonment is increasing, and will continue to do so as more consumers shift to online and…
How adding personalized product recommendations to email newsletters increased email click-through rate by 175%
Introduction Founded in 2005, EyeBuyDirect.com quickly grew to become the leading online retailer for prescription eyeglasses. The company shows a…
How Top 500 U.S. E-Retailer – 3Balls utilized personalized product recommendations to increase sales
Introduction What started back in 1981 as a small golf pro shop with a used equipment section, has grown over…
How a Cart abandonment email solution achieved an ROI of 7,400%
Introduction INYOpools.com offers customers worldwide, residential and commercial swimming pool supplies. Faced with a very high rate of cart abandonment, INYOpools…
How to improve shopping cart emails conversion rates
Introduction Captain Cook Cruises is one of Sydney Harbour’s iconic sightseeing cruise operators. According to Jeff Ellison, SeaLink Travel Group…
Moving Beyond E-Commerce Basics: 10 Resources the MonetizePros Founders Love
By Michael Johnston ............ Shopping Cart Abandonment: Abandoned shopping carts are going to be an eternal frustration for e-commerce sites; potential customers…Shopping Cart Abandonment: Online Retailers’ Biggest Headache Is Actually A Huge Opportunity
By COOPER SMITH ..Shopping cart abandonment is increasing, and will continue to do so as more consumers shift to online and…
How eCommerce sites can cater for the ‘just browsing’ shoppers
Online retailers are struggling to unearth the reasons why shoppers abandon their sites without converting. Econsultancy recent Reducing Customer Struggle report reveals…
BloomReach says it can track your customers without tracking-tracking them
By John Koetsier ....... Personalized experiences are what we have come to expect as normal and natural from technology, trained as…
