Re-engage your customers with cart abandonment emails
Cart abandonment emails are a good start, but what then? With Barilliance you can trigger behavioral emails to retain customer relationships. For example, you can reach out to dormant customers, send browse abandonment emails based on the products the customer viewed, notify shoppers when out-of-stock items have been replenished and more.
Capture more email addresses
Chances are, most visitors leave your website without entering an email address. With Barilliance shopping cart software, you can target visitors on the shopping cart page and offer them to save their cart in return for their email addresses.
If the about to abandon visitors have not even entered products to their cart, capture their emails with an exit intent popup offering them something of value, in return for their email address.
Include product recommendations
Integrate personalized product recommendations in every triggered email you send to your customers and improve click-through-rates and conversion rates*
*Personalized emails improve click-through rates by an average of 14% & conversion rates by 10% (Aberdeen).
Responsive templates for triggered emails
Barilliance software offers responsive templates for triggered emails, so no matter on which device the email is opened on (mobile, tablet or computer), the email content is optimized.
Moreover, to address the device-hopping trend of today’s online shoppers, Barilliance has developed a cross-device recognition technology that presents customers with a widget containing their original shopping cart items, even when the cart abandonment email is opened on a different device from the device originally used for the shopping session.
Win back campaigns
Your customer made a purchase in-store and has not visited your online store? You can still send a personalized post-purchase triggered email. At Barilliance, we send personalized post-purchase emails to both your online and offline customers.
We use offline and online information (separately or combined) to segment shoppers based on their CRM attributes (i.e. store name for offline shoppers), to personalize the email and generate personalized product recommendations to turn first time buyers into repeat customers.
Switching from VE Interactive for Shopping Cart Abandonment and Avail for Product Recommendations has been seamless and allowed us increased customization, control and support. The customer service and quick response time has been a massive stand out for Barilliance, in addition to the effectiveness of their product
With Barilliance, you’re in control
Ready out of the box
Your account comes with pre-defined email templates and onsite banners so that you can get started quickly. However, you have full control over templates and imagery and can change anything, anytime without contacting us.
All the features you’ll need
- Multi-stage campaigns
- Ability to show items in cart
- Rich segmentation
- A/B testing
- Email suppression
- ESP integration
Simply add our tag and you’re done. How come? Because we configure our system to capture data instead of asking your IT to send it to us. Our script loads after your page has loaded and will never slow down your site.
We have had great success with Barilliance thus far. By implementing the Abandoned Cart email solution, we were able to achieve a 300% revenue lift on our previous efforts in this area and were able to more than double our previous ROI.