How to improve email capture rates: stats
This new infographic from Barilliance highlights some of the ways in which sites can improve email capture rates.
Key findings include:
- Sites that position the email field in the top three fields on the checkout page achieve a 14.6% higher email capture rate compared to those who position it in lower positions.
- The email capture rate of sites with one checkout page is 16.7% higher on sites with multiple checkout pages.