Cart abandonment is extremely high, in fact during last year’s Black-Friday Cyber Monday weekend it reached 65%. Checkout page abandonment is even higher. A recent study that reviewed 1.5m form visits, found that only 49% of visitors who reached the checkout or form begun filling in their details, and of those who did, only 16.5% completed it.
Although cart and checkout abandonment are inevitable the good news is that with some persuasion abandoners can be converted into buyers, as they have already displayed a definite interest in shopping on your site. This is facilitated with cart abandonment emails. However, cart abandonment emails cannot be sent to anonymous visitors. Use the following 4 tactics to increase the checkup page email capture rate:
- Positioning the email field in the top 3 fields on the checkout page increase email capture rate by 14.6%
- Email capture rate of sites with one checkout page is 16.7% higher than email capture rate on sites with multiple checkout pagesn