4 Eye-Opening Statistics on How to Improve Email Capture Rates on Checkout

Cart abandonment is extremely high, in fact during last year’s Black-Friday Cyber Monday weekend it reached 65%.  Checkout page abandonment is even higher. A recent study that reviewed 1.5m form visits, found that only 49% of visitors who reached the checkout or form begun filling in their details, and of those who did, only 16.5% completed it.

Although cart and checkout abandonment are inevitable  the good news is that with some persuasion abandoners can be converted into buyers, as they have already displayed a definite interest in shopping on your site.  This is facilitated with cart abandonment emails. However, cart abandonment emails cannot be sent to anonymous visitors.  Use the following 4 tactics to increase the checkup page email capture rate:

Checkout page stats


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  • Positioning the email field in the top 3 fields on the checkout page increase email capture rate by 14.6% "Tweet:
  • Email capture rate of sites with one checkout page is 16.7% higher than email capture rate on sites with multiple checkout pages"Tweet:n


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