Cart abandonment is extremely high, in fact during last year’s Black-Friday Cyber Monday weekend it reached 65%.  Checkout page abandonment is even higher. A recent study that reviewed 1.5m form visits, found that only 49% of visitors who reached the checkout or form begun filling in their details, and of those who did, only 16.5% completed it.

Although cart and checkout abandonment are inevitable  the good news is that with some persuasion abandoners can be converted into buyers, as they have already displayed a definite interest in shopping on your site.  This is facilitated with cart abandonment emails. However, cart abandonment emails cannot be sent to anonymous visitors.  Use the following 4 tactics to increase the checkup page email capture rate: