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Consumers embrace personalised shopping experiences

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People who regularly make purchases online are becoming more attuned to the idea of receiving product recommendations from retailers, that are tailored to suit their needs and tastes, according to a study from Barilliance.

Analysts found that almost a third of all sales being created online can come from the fact that people are being engaged through a more bespoke e-commerce experience. Customers get products and services recommended to them based on their previous buying habits, as well as their web browsing history, all of which encourages more people to actually go through with a transaction.

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