Brilliance eCommerce Blog
eCommerce tips, strategies, insights, and practical guidance for smarter growth
Ecommerce Lessons from the Wish Shopping App
By ARMANDO ROGGIO ............. Personalization May Increase Sales The Wish app uses data mining and machine learning to show users (who…4 Content Marketing Trends in 2015, for Ecommerce
By ARMANDO ROGGIO Content Personalization Will Get Easier In “Using Omni-channel Personalization for Ecommerce,” Contributing Editor Gagan Mehra described some of the benefits of…
13 insightful stats from around the digital world
By Christopher Ratcliff .....Barilliance report that online retailers who retargeted Black Monday cart abandoners with retargeted emails, managed to retrieve 15%…
11 Data-Backed Strategies To Improve Email Click Through Rates
Personalized Product Recommendations Increase click rate by 175% Using Barilliance product personalization EyeBuyDirect.com was able to increase click rates by…
Cart Abandonment Conversion Rates Stats
Last week we reported that as many as 65% of online shoppers abandoned their shopping carts during the Black Friday-Cyber Monday…
5 Personalization Tools to Increase Conversions
… Amazon is a great example of personalization in play for eCommerce…....Implementing similar personalization tools on your site will enable…12 intriguing stats from around the digital world
By Christopher Ratcliff Black Friday/Cyber Monday cart abandonment 79% of mobile phone users abandoned their shopping cart during the Black Friday…
How rates differed between US, UK, Spain and Australia over the holiday sales period
By Susanne Colwyn With over 100 million shoppers and over $40bn in revenue from the top 100 US retailers alone, could retailers have…
Dear Marketers, Thanks for Ruining My Holiday Shopping Experience
By Noreen Seebacher ......Many online customers have devolved into window shoppers. According to new statistics published today by Barilliance, a company that…
Cart Abandonment Rates on Black Friday – Cyber Monday Weekend
New statistics published today by Barilliance indicate that 79% of mobile phone users abandoned their shopping cart during the Black-Friday/Cyber-Monday weekend. The…
