Ecommerce Personalization Blog
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New statistics published today by Barilliance indicate that 79% of mobile phone users abandoned their shopping cart during the Black-Friday/Cyber-Monday weekend.
The average cart abandonment rate during that period was 65%.
Reported abandonment rate on desktops was 62%, while tablets came in at 67%.
A higher abandonment rate was tracked in the USA with an average cart abandonment rate of 75%. Conversions of desktop users were 1.5 times higher than the conversion of mobile users. Conversions on Smartphones were almost as high as conversions on Tablets.
Cart abandonment emails are vital to recovering revenue.
Note: You can see updated email statistics here.