Brilliance eCommerce Blog
eCommerce tips, strategies, insights, and practical guidance for smarter growth

6 Aspects That Will Create The Ultimate eCommerce Experience — No Storefront Needed
by Clay Bethune .....Customization and personalization: One of the areas where ecommerce brands can actually outperform physical stores is customization.…
Many Purchases Made on a Smartphone are Researched on Other Devices
By Lynn Oldshue Shopping on a smartphone is now a major source of revenue for retailers, but many of the…
Most engaging product recommendation types are “customers ultimately buy”
Weekend Reading • In an analysis of 50 million shopping sessions that were exposed to product recommendations,Barilliance finds that the…
Product Recommendations Best Practices Study
A new study published today by Barilliance reveals that conversion rate of visitors who click on product recommendations is 5.5…
Device Hopping
RETAIL KIOSK By LAURA MILLER “Device Hopping” is a technical shopping term referencing online shopper behavior. A New York Times article…
Four facts you need to know about product recommendations
By Ido Ariel Product recommendations are responsible for an average of 10%-30% of ecommerce site revenues. However, with so many…
SurfStitch Quadruples Conversion Rate
Revising its personalisation and cart abandonment strategies has seen surf and sportswear retailer SurfStitch benefit greatly. Read More
Three Psychological Features Of A Landing Page That Make People Click
By Neil Patel .... The landing page below, from Barilliance, introduces a form of pain that is familiar to e-commerce marketers…
5 Small But Meaningful Ways to Improve your eCommerce Business
...Use services like Barilliance and Monetate to ensure different customers receive personalized information when they arrive on your site. Read More
Personal Recommendation Services And Engines For Magento
This service adds triggered emails to the common set of features. As a result, you are able to trigger personalized…










