Improving your repeat purchase rate can multiply profits. This guide breaks down numerous strategies you can implement to bring customers…

Your customers are not identical. They have varying desires, needs, willingness to pay, and risk tolerance. ​To succeed, eCommerce stores…

Customer data is imperative to success.Successful companies utilize data throughout the customer lifecycle - from acquisition to engagement, to repeat…

Product attributes are an often overlooked form of conversion optimization. This post dives deep into how eCommerce brands can use…

Micro conversions allow you to measure (and optimize) journeys instead of moments. In today's world of increasing CAC and competition,…

In Q2 2020, Target increased pick-up sales by 60% and Drive Up sales by an incredible 700%+.  It is compelling…

This is an in-depth, step by step instruction manual on how to measure shopping cart abandonment rates in Google Analytics.…

Barilliance, a leading personalization platform for Retailers, launches full multivariate testing and optimization with a live front end visual editor.…

What are the most effective ecommerce ab tests? While you can use any AB testing framework with Barilliance, we've found…

Traditionally, Black Friday has been the most important shopping day in many major markets. However, as store's merchandising strategies began…