Using Customer Data Platforms to Increase Revenue

Customer data is imperative to success.And successful companies are leveraging data throughout the customer lifecycle - from acquisition to engagement, to repeat purchase. The challenge is how to effectively combine data....Read more

Personalized Product Recommendations effect on conversion rate

Personalized Product Recommendation Tips and Stats

Product recommendations can literally multiply profits. Unfortunately, many eCommerce companies install a simple plugin and leave it at that. The truth is... not all recommendations are the same.We've found that detailed,...Read more