Retention Marketing Strategies
Improving your retention rate is a massive opportunity in your business. This article breaks down successful retention strategies by some of the most successful eCommerce stores. An often cited study by...Read more
iOS Dominates Mobile Conversions and Other 2017 Stats
Mobile has taken control of traffic. Around the world, mobile has surpassed desktop - and in 2018 shoppers will use their mobile devices more than ever. According to comScore, the average...Read more
Black Friday 2017 Cart Abandonment Stats
Black Friday, the single highest selling day in eCommerce, just passed. This year we looked at over 18 million sessions over Black Friday and Cyber Monday weekend from top performing eCommerce...Read more
Product Recommendation Effect on Black Friday Weekend
Black Friday weekend is the most important sales weekend for many eCommerce stores. Many invest in technology to help bolster sales. This year, in addition to looking at shopping cart...Read more
Psychographic Segmentation
Personalization is key to conversion optimization. It is clinically proven that personal interactions matter. The question is, how accurate and relevant can we get our offers. Can we do more...Read more
4 Retention Tactics/ Tools You Can Implement Right Now!
Retention marketing is the marketing strategy which focuses on the existing customer base. The strategy aims to make them repeat customers by nurturing the relationship and keeping them happy,...Read more
Client Retention Strategies/Tools That Work The Best
Retention marketing is a rising topic in the e-commerce community for being extremely vital and profitable. Its importance can be summarized with the famous statistic by Bain & Co. –...Read more
What is Personalization in Ecommerce
Note: This post has been updated to reflect the latest eCommerce personalization strategies. Click here to go to new post. In the past, companies common practices were mass production, consumption,...Read more
What Should I Include in Abandoned Cart Recovery Emails?
It is quite the common knowledge amongst e-tailers that cart abandonment emails are the way to recover abandoned carts. Barilliance’s recent studies show that our clients can convert up to...Read more
What are the Best Ways to Turn Abandoned Cart Into Sales?
Cart abandonment is an inevitable part of ecommerce. However, it can be viewed as positive. According to an article by Jeremy Smith there is a different way of looking at...Read more