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Without understanding why customers abandon carts, it is impossible to reduce cart abandonment.We've collected the top 10 reasons for cart abandonment. We'll be breaking down each cause in detail, and...Read more
In 2018, Black Friday is a world-wide phenomenon. This year, we aggregated data globally. We explored cart abandonment and conversion rates on Black Friday across both countries and devices. Here's what...Read more
The travel industry is competitive. This case study breaks down one of the most successful travel sites in history: Booking.com. We explore how they use personalization to maximize conversions.We'll also share...Read more
Personalization works. The challenge for marketers is understanding how to proceed.This guide will aggregate stats about personalization. We've collected personalization statistics through 2018 to guide eCommerce stores, revealing current trends...Read more
Great product pages sell. They have higher conversions, increase AOV, and ultimately make customers happy. This guide breaks down how to create better product pages. First, we look at a...Read more
Do you know the biggest opportunity to lower cart abandonment in 2018?Every few years, a new marketing opportunity emerges.Today's new channel is messaging apps. And the biggest opportunity is in...Read more
This series has been moved to its own page. You can find it at barilliance.com/conversion-rate-optimizationConversion is important.Today we begin a new series on how eCommerce stores can optimize conversions on their site....Read more
Customers want to make informed decisions.In fact, 88% of shoppers research online before making a purchase. This customer behavior, known as ROPO (research online, purchase offline) presents a HUGE opportunity in...Read more
Omnichannel retailing isn’t new. But the truth is …Most retailers are failing at creating successful omnichannel strategies.Despite the vast majority (90%) of brands having an omnichannel strategy in place, only...Read more
This is an in-depth, step by step instruction manual on how to measure shopping cart abandonment rates in Google Analytics. The truth is, the process to set up tracking is...Read more
