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Customers want to make informed decisions.In fact, 88% of shoppers research online before making a purchase. This customer behavior, known as ROPO (research online, purchase offline) presents a HUGE opportunity in...Read more
Omnichannel retailing isn’t new. But the truth is …Most retailers are failing at creating successful omnichannel strategies.Despite the vast majority (90%) of brands having an omnichannel strategy in place, only...Read more
This is an in-depth, step by step instruction manual on how to measure shopping cart abandonment rates in Google Analytics. The truth is, the process to set up tracking is...Read more
It's 2018 and cart abandonment continues to plague retailers. This post collects a number of cart abandonment statistics, both from our own database consisting of billions of sessions and third...Read more
How valuable is getting a customer back to your site?We wanted to discover how returning visitors acted differently than first time visitors, looking at how they acted across the most...Read more
This guide will break down exactly what eCommerce Personalization is, along with real examples and tactics being used by the most successful eCommerce stores.Personalization is table-stakes in 2018.Read on to...Read more
This is the ultimate guide to abandoned cart emails. It is NOT just a collection of tips.Instead, you will see successful strategies employed by the most successful eCommerce stores of 2018,...Read more
RFM Analysis will empower personalized marketing, increase engagement, and ultimately improve sales.Today, we are breaking down what RFM analysis is, share step by step instructions on how to conduct your...Read more
Mobile has taken control of traffic. Around the world, mobile has surpassed desktop - and in 2018 shoppers will use their mobile devices more than ever. According to comScore, the average...Read more
Black Friday, the single highest selling day in eCommerce, just passed. This year we looked at over 18 million sessions over Black Friday and Cyber Monday weekend from top performing eCommerce...Read more
