Ecommerce Personalization Blog

Ecommerce tips, strategies, and news – all without ever having

[Guide] How to use product attributes and taxonomy to multiply profits (examples)

Product attributes are an often overlooked form of conversion optimization. This post dives deep into how eCommerce brands can use product taxonomy to increase profits. We explore examples from Target, […]

[Guide] Advanced content personalization examples for ecommerce

Content personalization multiples eCommerce conversions. Unfortunately, many stores have yet to implement personalization techniques beyond recommendation widgets.This guide breaks down what content personalization with live examples from Alo Yoga, Drunk […]

[Guide] Advanced Behavioral Segmentation to Increase Profits. Examples + more.

Behavioral segmentation creates personalized customer journeys and increases profits. This post shares advanced behavioral segmentation tactics and strategies for eCommerce brands. Today, personalization software gives you the ability to observe […]

[Guide] How to Increase AOV with Examples, Screenshots, Tips, & Tactics

There are multiple ways to grow your sales. Unfortunately, not enough eCommerce stores focus on increasing average order value as a lever to multiply profits. While we’ve covered conversion optimization […]

[case study] Build customer loyalty like Starbucks + Costco

Building customer loyalty is a primary way to increase conversions and multiply profits. Below we explore two case studies in how to build customer loyalty, featuring Costco and Starbucks. But first, […]

[Case Study] How Starbucks Omnichannel Drives Repeat Sales

Going into 2021, omnichannel retailing is becoming table stakes for eCommerce and traditional brick and mortar alike. Starbucks omnichannel strategy is a great case study in how to deepen customer relationships […]

[Guide] Advanced Product Recommendation Tactics to 3x Revenue

Effective recommendations make sales.Unfortunately, many eCommerce stores slap basic category level or best selling product recommendations on their site and never think about it again.We can do better.Today, product recommendation […]

Abandoned Email Subject Lines: Definitive Guide (Updated 2021)

Cart abandonment emails increase profits.The problem is that a ridiculous 269 billion emails are sent every single day. To get your cart abandonment emails open, you need relevant, irresistible subject lines. […]

Guide: How to increase customer lifetime value ft. Amazon & Sephora

Do you use customer lifetime value (CLV) to maximize profits?This guide covers not only how to calculate CLV, but also the inherit challenges in adopting it as a KPI for […]

How to use micro conversions to increase sales

Micro conversions allow you to measure (and optimize) journeys instead of moments. In today's world of increasing CAC and competition, it is more important than ever to focus on repeat […]