RFM Analysis

RFM Analysis will empower personalized marketing, increase engagement, and ultimately improve sales.Today, we are breaking down what RFM analysis is, share step by step instructions on how to conduct your...Read more

Black Friday 2017 Cart Abandonment Stats

Black Friday, the single highest selling day in eCommerce, just passed. This year we looked at over 18 million sessions over Black Friday and Cyber Monday weekend from top performing eCommerce...Read more

Psychographic Segmentation

Psychographic Segmentation

Personalization is key to conversion optimization. It is clinically proven that personal interactions matter. The question is, how accurate and relevant can we get our offers. Can we do more...Read more