There are multiple ways to grow your sales. Unfortunately, not enough eCommerce stores focus on average order value as a lever to increase revenue. Multiplying revenue requires you to work...Read more
RFM analysis increases eCommerce sales. Companies able to use data to better understand how customer's think, feel, and most importantly, make purchasing decisions, have an advantage. RFM Analysis enables personalized marketing, increases...Read more
Experimentation leads to success. Luckily, you can accelerate your results learning from successful AB test examples.Below, we've organized samples from top eCommerce companies by ab test type, including customer acquisition,...Read more
Dynamic content creates better shopping experiences. With more relevant offers, interactions, and recommendations, your site will increase both conversions and AOV. This guide breaks down what website dynamic content is, and...Read more
Existing customers convert 73.72% more often and spend 16.15% more AOV than new customers. As we'll see, reducing churn in eCommerce depends on driving repeat purchases. We do that through re-engagement,...Read more
Product recommendations can multiply profits. Unfortunately, many eCommerce companies install a simple plugin and leave it at that. The truth is... not all recommendations are the same.We've found that detailed, personal...Read more
An effective welcome email series will deepen customer relationships and drive sales.Unfortunately, many brands do not make the most of the opportunity to craft a truly excellent welcome campaign. In...Read more
Database marketing is the single most impactful investment you can make as an eCommerce store. Why? Because today, more than ever, it is possible to collect, analyze, and apply customer data...Read more
Some estimates say the average eCommerce store loses 75% of their sales to digital cart abandonment. In other words, if you can improve your cart abandonment rate, you improve your profits.This...Read more
Relationship marketing can multiply conversions while increasing AOV. It separates your brand from the pack, and makes you the obvious choice when your customer considers where to buy. While the concept...Read more
