Ecommerce Personalization Blog

Ecommerce tips, strategies, and news – all without ever having

2 Ways to Calculate Customer Retention Rate, One’s Wrong

Improving customer retention rate multiplies profits.Today, we are breaking down how eCommerce retention works. We will look at two competing methods to calculate your eCommerce customer retention rate, and give […]

[Guide] Create better email marketing strategies. Examples from Google, HBO+ more.

Email marketing strategies promise to increase repeat purchases.Repeat purchases depend on relationships. And, to create deeper relationships with customers, you need a way to communicate with them.This post explores email […]

[Guide] Customer segment analysis: Create Better Offers

Your customers are not identical. They have varying desires, needs, willingness to pay, and risk tolerance. To succeed, eCommerce stores must be able to create and present relevant, personal offers. […]

[Case Study] Amazon Omnichannel Strategy

How would you rate your current omnichannel strategy? In this case study, we explore Amazon's multifaceted omnichannel strategy, and highlight lessons any eCommerce store can apply.If you'd like to skip […]

Using Customer Data Platforms to Increase Revenue

Customer data is imperative to success.Successful companies utilize data throughout the customer lifecycle - from acquisition to engagement, to repeat purchase. The challenge is how to effectively combine data. Customers […]

[Guide] How to use product attributes and taxonomy to multiply profits (examples)

Product attributes are an often overlooked form of conversion optimization. This post dives deep into how eCommerce brands can use product taxonomy to increase profits. We explore examples from Target, […]

[Guide] Advanced Behavioral Segmentation to Increase Profits. Examples + more.

Behavioral segmentation creates personalized customer journeys and increases profits. This post shares advanced behavioral segmentation tactics and strategies for eCommerce brands. Today, personalization software gives you the ability to observe […]

[case study] Build customer loyalty like Starbucks + Costco

Building customer loyalty is a primary way to increase conversions and multiply profits. Below we explore two case studies in how to build customer loyalty, featuring Costco and Starbucks. But first, […]

[Case Study] How Starbucks Omnichannel Drives Repeat Sales

Going into 2021, omnichannel retailing is becoming table stakes for eCommerce and traditional brick and mortar alike. Starbucks omnichannel strategy is a great case study in how to deepen customer relationships […]

[Guide] Advanced Product Recommendation Tactics to 3x Revenue

Effective recommendations make sales.Unfortunately, many eCommerce stores slap basic category level or best selling product recommendations on their site and never think about it again.We can do better.Today, product recommendation […]