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Press Releases

Adding real-time personalised recommendations to email campaigns increases CTR by as much as 400%!

Special for the Festival of Marketing, London, November 12, 2015

Barilliance (, the e-commerce personalisation solutions provider, announced today the launch of a new version of its Personalised Email solution that enables retailers to personalise every email interaction with personalised product recommendations based on the visitor’s most recent activity on the retailer’s website. The new version launched today features a highly customisable graphics design. Retailers can use this new feature to add product recommendations anywhere in their emails with out-of-the-box support for responsive design.


Real time personalisation

Barilliance personalised product recommendations are presented in real time, when the email is opened– not when the campaign is sent out.  This unique approach allows the system to constantly optimise the recommendations during the campaign.


Works with any email provider

The Barilliane solution works with any email provider that supports merge fields. This way retailers can continue managing all of their email marketing initiatives in one place and don’t need to worry about syncing subscribers lists.


New designer features:

  • Support for product level labels (“New”, “Sale” “Best Sellers”)
  • Predefined templates for producing great good looking designs out of the box!
  • Easy way to create call for action buttons such as “Buy Now”


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“Emails personalisation is under utilised and is a missed opportunity” says Simon Peirson, Barilliance UK Manager. “Customers who have implemented this solution are experiencing an increase of up to 400% in their CTR and seeing increase in their sales conversions by as much as 30%”.

Simon will be presenting at #FOM15 on the personalisatioin stage on November 12 at 14:45.



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