Ecommerce Personalization Blog
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Cart Abandonment Emails Help Save Lost Revenue
by Jess Nelson
Almost a fifth of all cart abandonment emails lead to a conversion, according to a recent study by Barilliance.
The personalized Web marketing platform for retailers analyzed 200 ecommerce sites in August to determine the frequency and best practices of cart abandonment campaigns — emails triggered by a consumer leaving a digital shopping cart before completing a purchase….Read More